Sign up for email updates from SBAReceive helpful business tips and upcoming events in your area.

Arizona District Office
2828 North Central Ave Suite 800
Phoenix, AZ 85004
United States
Phone: 602-745-7200
Fax: 602-745-7210
Hours of Operation:
Monday through Friday from 8:00 AM to 4:30 PM

Flexing Small Business Muscles

Joe Koeneman of Kinetic Muscle, Inc. knows what it’s like to give, and get a helping hand. An engineer with 35 years of medical device technology experience, Koeneman and his son Edward founded Kinetic Muscles, Inc. (KMI) in 2001, just as the meltdown was beginning. “We have survived two big recessions now,” says Jim. The company develops and sells products that aid in stroke recovery and rehabilitation. Its Hand Mentor was developed with an SBIR grant and approved by the FDA (Food and Drug Administration). “It was boring so we redesigned it in 2007 to add graphics and video games,” Jim recalls. “It now keeps people motivated and interested while they’re doing repetitive exercises. “The Foot Mentor followed in 2010. As Jim puts it, “It’s like having a personal trainer at the gym, the games get more difficult as you get better. “Most of KMI’s current customers didn’t grow up with video games, so the team has kept the graphics pretty basic. The company currently has a contract with the Department of Defense to develop video games to help rehabilitate traumatic brain injury patients, for whom the graphics will be different. “These are young guys coming back from war, and their familiarity with video games is far different from our other clients. “Two trends are driving the company’s business: demographics and the rising cost of healthcare. Baby boomers are coming into the stroke age and as a result KMI’s customer base keeps growing. At the same time, a lot of healthcare plans are cutting back on therapy benefits. “Stroke patients need a lot of repetition,” Koenemann explains. “With our products, patients can do the exercises at home and our devices are designed to send patient data to a secure server where a therapist can log in. No actual visit is needed. “Despite having raised about $9 million through contracts and grants, the company needed help finding and marketing to investors. So, Jim and Edward turned to the Maricopa Community College’s Small Business Development Center (SBDC) where analyst Sanjay Dhole, according to Jim, “helped us focus and prepare our presentation to major investors and as a result we have been able to attract some angel funding to help grow our company.”KMI personnel, now numbering 8, attend events at the Chandler Innovations Incubator designed to help hi-tech companies and it’s where Sonjay routinely counsels clients. As per Jim, “The SBDC has a lot of resources and Sonjay is good to bounce ideas off of. “Advice to Others: “You have to love what you do and like the process. There aren’t a lot of other people around, so you’re going to have to do most of it yourself. The SBDC can help and their services are free.”

Marching into Business

Sierra Vista Munsey Contract and Development owners Norman Munsey and Mark Berg found out that being prepared really does make a difference when it comes to starting a business. Their veteran-owned company has recorded nearly $2 million in revenues since it was founded in January 2012, mostly through government contracting. “You can nail down a lot of jobs and projects quickly if you have everything in place from the start,” Norman said. A former Marine with more than 24 years of construction experience and a proven track record in meeting Army Corps of Engineers specifications, Norman met Mark when he became a project manager for Berg’s heating and air conditioning company in 2011.Mark has been in the HVAC industry for 34 years and knew commercial project management, estimating and system design from the inside out. The duo decided to combine their talents to form a new venture specializing in government construction projects. Mark’s sister, Kathi Johnson, and their brother, Richard Berg, joined the team as behind-the-scenes investors and Munsey Contract and Development was born. Norman and Mark sought assistance from the Cochise College SBDC in formalizing the company’s legal structure. The SBDC also helped the partners become certified as a Veteran-Owned Small Business (VOSB), obtain their Central Contractors Registration and become savvy in marketing for government contracting opportunities. “The SBDC guided us in the right direction and helped us get up and running in the shortest time possible,” said Norman. Business Analyst Bob Mucci also introduced Norman and Mark to the staff at the Arizona Procurement Technical Assistance Center (AZPTAC). AZPTAC is a specialty program of the AZSBDC Network which helps Arizona small businesses become proficient in government contracting at the federal, state and local levels. Today, Munsey Contract and Development works throughout Cochise County and has a number of large military structural projects at Fort Huachuca and at Davis Monthan Air Force Base. The company hopes to become 8(a) certified this spring, according to Norman. “In this business, you have to be on top of your game each and every day,” he noted. “The Cochise College SBDC helped us build a vision and now we are working together to expand on it.”The partners hope to expand the company’s resume to also include non-military commercial construction projects. “When it slows down on the military side, it tends to pick up on the commercial side and vice versa. We want to have a foothold in both markets,” noted Norman.

Encore Entrepreneurs

An Introduction to Starting Your Own Business


Need Help Writing a Business Plan? Our step-by-step tool makes it easy.  Start Your plan.

Get Local Assistance Right in Your Area

Counseling, mentoring, and training from an SBA District Office, SCORE Chapter, Small Biz Development Center or Women’s Biz Center in your area.