In Los Angeles, the fashion capital of the West Coast, a small upstart textile and design house has ignited interest as a new trend setter. Elizabeth J. Figueroa & Company, owned and founded by the same Elizabeth J. Figueroa, launched in November 2009. Figueroa decided it was her time to shine and with over 28 years of garment industry experience Figueroa brought along a well-established, national and international clientele.
Figueroa knew she had experience in the textile and design part of the business but wanted to ensure a smooth seamless launch – in January of 2010 she met Marsel Watts, currently the Program Director of the Women’s Business Center hosted by Valley Economic Development Center, who guided Figueroa through the company’s launch.
“I truly recommend the VEDC for support and guidance to any company - no matter what the profession may be,” said Figueroa. “Since I first was introduced to the Women’s Business Center, we have been connected in more ways than one…I have attended their Empowerment Program, The Do’s and Don’ts of Business and Women in Business, The Tory Burch Mentoring Program and Travelers Small Business Risk Education seminars just to name a few.”
“Figueroa took the exceptional industry experience she gained over the years and just took off with the technical assistance the WBC provided,” said Watts. Since her work with the WBC, Figueroa’s textile and design house has grown and sales revenue has tripled. “I now have five on staff with the plan being to hire again in the near future,” said Figueroa.
“I have a reputation for having the experience, knowledge and ability to successfully select and sell in the forthcoming seasons,” said Figueroa. Elizabeth J. Figueroa & Company with the assistance of one of SBA’s four Los Angeles area Women’s Business Centers has become one of the hottest “Go To” places for next season’s trends in textiles. “I believe in my product and have a very strong passion for it!”