Crisis Communications Strategies offered during Free SBA/Agility Webinar
WASHINGTON – As Hurricane Sandy battered the Northeast, emergency managers, utility companies and the public relied on social media to share updates on the path of the storm, where shelters would be located, and how to connect with local and federal recovery services. While social media has become an essential information tool in the midst of a crisis for first responders, many business owners have yet to develop a social media plan to keep their clients and employees in the loop in the event of a disaster.
Organizations typically use online tools to promote their products and services, but it’s a good idea to consider social media as a useful business continuity resource.
“South Florida is prone to the devastating impacts of tropical weather and preparing for the worse and hoping for the best should be a part of every business plan.” said South Florida District Director Francisco “Pancho” Marrero. “SBA provides a virtual campus of online training and this webinar is an important resource for our local small businesses to take advantage in preparation of the coming storm season.”
Get tips on best practices for creating a crisis communications plan using social media during the April 9 webinar hosted by Agility Recovery Solutions and the U.S. Small Business Administration.
The SBA has partnered with Agility to offer business continuity strategies through its “PrepareMyBusiness” website. Visit http://www.preparemybusiness.org/ to access previous webinars and for additional preparedness tips.
The SBA provides disaster recovery assistance in the form of low-interest loans to homeowners, renters, private nonprofits and businesses of all sizes. To learn more, visit www.sba.gov/disaster.
WHAT: “Social Media and Disaster Recovery” - A presentation from Agility CEO Bob Boyd, followed by a question and answer session.
WHEN: Tuesday, April 9, 2013 - 2 p.m. to 3 p.m. EDT
HOW: Space is limited. Register at https://www1.gotomeeting.com/register/768488144
For more small business resources, visit the SBA South Florida District Office online at: www.sba.gov/southflorida.