Reid Enterprises, LLC dba Mesa Verde Resources
Bruce E. Reid and Cheryl A. Reid, Principals
P.O. Box 1368
Placitas, NM 87043
(505) 771-4444
Bruce E. Reid and Cheryl A. Reid are managing members of Reid Enterprises, LLC dba Mesa Verde Resources (MVR). Bruce Reid is the General Manager of MVR and has 33 years of experience in geology. Since 1999, he is the one responsible for building MVR from a small company to a major humate manufacturer. They are a full-service humate mining and manufacturing company that provides humate products and are headquartered in Placitas, New Mexico.
“What are humates,” you ask. Humate materials are deposits of substances from the biological and chemical breakdown of animal and plant life over the time span of a few million years. In short, humates are fossilized plants and animals mixed with rock and soil compounds. A complex state of fragmented Deoxyribonucleic Acid (DNA) and Ribonucleic Acid (RNA), that cannot be broken down or even traced to its origin. Using humates restores the natural balance in soil necessary for optimal plant growth.
Over the past decades, MVR has supplied the agricultural industry with the highest quality humates, mined from premium New Mexico geologic deposits, in the Upper Cretaceous Fruitland Formation, in the San Juan Basin.
Mesa Verde humates are nature’s brilliant blend of organic, humic, fulvic acids and more. They are used extensively to increase plant quality and production, and to improve and replenish depleted soils. Field trials prove that plants develop much stronger root systems and that length, density and root radius dramatically increase. Finally, through increased synthesis of chlorophyll, humates help accumulate solar energy thus increasing cell energy balance. Natural processes result in an increase in the plant’s resistance to unfavorable stress factors, improved nitrogen assimilation and nutrient uptake, and help facilitate the synthesis of sugars, vitamins and more.
Due to the recession in 2009 the company found itself in a financial bind. MVR employed 15 full-time employees and business was slower than normal. The pressure was on to pay off high interest loans and to keep their current employees. They worked with their banker, Roy Brady of First American Bank in Alamogordo, New Mexico, who assisted them in applying for and receiving a U.S. Small Business Administration (SBA) American Recovery & Reinvestment Act (ARRA) Loan with a 90% guarantee. With this loan they were able to refinance their high interest loans.
Business later picked up and MVR needed new equipment to keep up with demand. Mr. Brady assisted the Reids in securing a Small Business Jobs Act Loan, available through SBA to be used to purchase equipment. This loan was also disbursed at a 90% guarantee. The Reids used this loan to purchase a screener. The new screener sped up production and orders were processed more quickly. They were now able to service new customers and expedite the delivery of orders to existing customers. This new growth prompted them to hire 2 more temporary employees that eventually became permanent and a highly skilled manager that had been out of work for over 1 year.
Ms. Reid says that she is in the process of working with her accountant so that she can take advantage of the tax credits associated with those loans.
The company differentiates itself by providing high quality fulvic acid content, low heavy metals content and low moisture content of 18-22 percent.
The MVR product line consists of nine different humate products:
MVR is also an export company that will ship their products in any desired quantity from 10 tons to 10,000 tons to any domestic or international location. Mesa Verde Resources exports to El Salvador, the Philippines, Australia, Brazil, Pakistan, Mexico, Canada, South Africa, Taiwan and New Zealand.
MVR works closely with clients to provide consistent quality, quick and accurate order fulfillment, and superior customer service.