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Cleveland District Office
1350 Euclid Avenue Suite 211
Cleveland, OH 44115
United States
Phone: 216-522-4180
Fax: 216-522-2038
TTY/TTD: 800-750-0750

Pursuing Government Sales – An Idea That Stuck!

Veteran Owned Gooey Promotions -- an Idea that Stuck!Ken Chelko, owner and founder of Gooey Promotions, has a passion.  That passion is to tell anyone who will listen how important it is to support our veterans.  “Veterans come from all economic classes, races, religions and education levels,” states Ken.  “Veterans are the only group that has put their lives on the line, and they have done so because they truly love their country.”

Ken Chelko is a veteran, and Gooey Promotions is a proud Veteran-Owned Small Business (VSOB).

Ken established Gooey Promotions in 2000.  It operates as a full service advertising specialties company that distributes a wide range of items that can be logoed to promote its customer’s organization or products.  Gooey Promotions prides itself on helping customers find a cost effective way to market and promote their business through custom promotional items. 

The firm distributes over 600,000 promotional items ranging from coffee mugs to golf balls, pens to tape measures, desk accessories to mouse pads, and hats to trade show clothing.

Gooey Promotions, like many firms, found itself in survival mode following the 2008 economic downturn.  John Renner, veterans’ business development officer at the U.S. Small Business Administration’s (SBA) Cleveland office, along with Jane Stewart, procurement counselor at the Northeast Ohio Procurement Technical Assistance Center, had long prodded Ken that he should participate in their Veterans Business Symposium to learn more about opportunities for selling his goods to the federal government.  He finally agreed to attend.

At the symposium, John and Jane shared some survival advice with Ken, encouraging him to pursue GSA certification as a potential path for helping diversify Gooey’s customer base outside of northeast Ohio.  They pointed out that veterans have served their country and, in doing so, acquired many leadership skills through this experience.  “I have come to find out that veteran-owned firms are trusted and well thought of by government buyers,” states Ken.

Jane spent nine months and many hours walking Ken through the GSA application process, but the time spent proved to be worthwhile.  On April 1, 2009, Gooey Promotions was awarded its first GSA contract. 

Follow-up counseling by John, Jane and GSA personnel drove home to Ken the importance of marketing his firm to federal government buyers.  The counseling paid off as government sales helped Gooey Promotions finish both 2009 and 2010 with record sales, and the firm is on pace to set another record in 2011. 

Ken is having fun pursuing government sales.  “We talk to Americans all over the world that are doing hard work for our country,” states Ken.  “We’ve even worked with embassies in Tajikistan and Haiti.”  The company identifies the Job Corps, VA hospitals all over the country, all four armed services, the Park Service, and GSA as some of its newly acquired customers.

Ken is grateful for the assistance that he has received along the way.  “We could not have done it on our own. And who could have known that serving your country would still have its rewards 30 years later,” he humbly states.

Finally, Ken likes to tell the story of how the company came up with the name Gooey Promotions.  He was listening to the radio in early 2000, and the broadcaster said the word "Gooey".  The word made an impression on Ken as a possible name for his newly formed business.  This was at a time when uniquely named firms like Yahoo, Amazon, and Google were first gaining favor. 

Ken contemplated the potential name around for several months, getting feedback from people whose opinions he valued, including his mom. 

Mom did not like the name, but Ken saw something memorable, fun, different and not conservative in it.  With further thought, Ken came up with the firm’s tag line, “Gooey Promotions, Ideas that Stick!”, and the rest is history!

Owner of Great Lakes Truck Driving School Named 2010 Small Business Person of the Year

Trucking Down the Road

Doris Young, Owner and School Director of Great Lakes Truck Driving School, Inc. of Columbia Station, Ohio, has been named the 2010 Small Business Person of the Year by the Cleveland District Office of the U.S. Small Business Administration (SBA).

"Ms. Young and her company exemplify the critical role that small businesses play in growing our economy through the creation of jobs," said Gil Goldberg, District Director of SBA's Cleveland District Office. "It is with great pride that we offer our congratulations to Ms. Young on this well-deserved honor."

Mr. Goldberg noted that nominees for this award are judged on several criteria, including growth in number of employees; increase in sales and/or unit volume; strong current and past financial reports; innovativeness of product or service offered; response to adversity; and contributions by nominee to aid community-oriented projects.

Great Lakes Truck Driving School became licensed by the Ohio Department of Public Safety on July 1, 2008 to begin operation as a truck driving school. The first class started in July, 2008 with 3 students. At the end of the first academic year, June, 2009, Great Lakes Truck Driving School had enrolled 287 students, provided contract training for 11 area companies, and generated significant tuition revenues.

The school began operation with just its founders Doris and Jim Young, Doris' son Roger Rollins, and two employees. Within the first 14 months of operation, the school added 35 employees and placed over 70% of graduates into the workforce.

Start-up was partially funded by a SBA 504 loan obtained trough Growth Capital Corporation and an SBA guaranteed 7(a) loan through Wayne Savings Community Bank.

Every year since 1963, the President has proclaimed National Small Business Week to recognize the contributions of small businesses to the economic well-being of America. Each year, the U.S. Small Business Administration recognizes this special impact made by outstanding small business owners, and by champions of America's entrepreneurs.

In 2010, National Small Business Week will honor the estimated 27.2 million small businesses in America. Small businesses are major contributors to the strength of the American economy. More than half of Americans either own or work for a small business.. They also create 60-80 percernt of new jobs in the country. Small businesses drive innovation, create 21st century jobs and increase U.S. competitiveness.

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