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4 Ways to Market Your Business This Father’s Day

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4 Ways to Market Your Business This Father’s Day

By kmurray, Contributor and Moderator
Published: June 4, 2014 Updated: August 18, 2014

Father’s Day is less than two weeks away, and if this year is similar to last in predictions for spending, it can be a profitable time for your business. A 2013 survey by the National Retail Federation indicated that shoppers would spend more than $100 on a gift for Dad – more than $12 billion in total spending. Here are a few ways to get in on the action this year.

Give the gift of togetherness

When it comes to Father’s Day gifts, we often think of getting something for Dad that he can enjoy on his own. Consider an approach that lets him have a good time with the family as well. For example, if you own a restaurant or café, try a father-child special for a dine-in experience. Or if you have a hardware store, hold a workshop that allows kids to come in with their fathers to make something they can take home. They’ll walk away with a great experience – and a birdhouse (or something) as a memento.

Cater to kids

Own a brick-and-mortar store? Highlight merchandise for Father’s Day by bringing it front and center. Arrange your items so that kids can see and reach what they might buy Dad. Like kids’ cereal in a supermarket, bringing things to eye level can go a long way to attract attention. Even if they’re not spending their own money, they can certainly carry purchasing power in influencing the other parent!

Make it easy

Buying gifts is never easy, so help your customers out by creating a gift guide. You can offer suggestions by price, interest or audience (child, spouse, parent). With emails and social media, especially, you can get the word out that you have the perfect gift for Dad. You can also highlight particular gifts you think may be hot-ticket items. If you can, take the extra step by offering free gift-wrapping (or shipping, if you run an online store) as an extra incentive as the holiday gets closer.

Create a buzz

If you don’t think you’re in the business of offering specific Father’s Day specials, you can still acknowledge the occasion! Get in on the action with social media, for instance. Ask fans on Facebook or followers on Twitter to share photos of special moments with Dad, funniest pictures of Dad, etc. It’ll be a great way to engage your customers and foster a sense of community.

Regardless of your type of business, what you provide or sell, there’s a way to incorporate Father’s Day into your marketing and sales tactics. Check out our insight from marketing expert Rieva Lesonsky for additional ideas and inspiration for holiday marketing.

About the Author:

Katie Murray

Contributor and Moderator

I am an author and moderator for the the SBA.gov Community. I'll share useful information for your entrepreneurial endeavors and help point you in the right direction to find other resources for your small business needs. Thanks for joining our online community here at SBA.gov!

Comments:

Though you have written this post specifically for Father's Day, it can be applied to any special occasion. With Christmas just three months away, I'm sure we can make use of these great tips to promote our business. Cater to Kids and creating a buzz are my favorites that I like to use for my own business. Thanks for sharing.
Nice tips to market
nice tips about Market our Business.Thanks for sharing it.
great! thank you for share
Fantastic, our father will have spencial day. We will have to keep this in mind for next year! Thanks
Great advise. Too bad I missed this post after Fathers Day! Something to look forward to next year!
I find it useful for my business. I also make use of extensions to manage my online store more effectively.
These are great ideas for Father's Day. We will have to keep this in mind for next year!
thanks you for share
We did direct e-mail marketing over Father's Day this year and had some excellent results. I also implemented heavy facebook posting which helped drive some traffic to my site. Thanks for the good tips!

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