Jump to Main Content
USA flagAn Official Website of the United States Government
Industry Word

Blogs.Industry Word

Register

5 Ways to Make the Most of Marketing With Business Cards

Comment Count:
14

Comments welcome on this page. See Rules of Conduct.

5 Ways to Make the Most of Marketing With Business Cards

By Rieva Lesonsky, Guest Blogger
Published: January 16, 2013

Business cards? Didn't those go out with the dinosaurs? Actually, no. In fact, according to an Ipsos poll conducted last fall, business cards are still one of the most effective marketing methods available to small business owners. Surprisingly, 60 percent of the small business owners surveyed say they currently give out more business cards than they did five years ago.

How can you make your business cards even more effective?

1.      Make them memorable. Use design to make your card stand out from the pack. You can design your own business cards using templates at a host of websites. However, for not much more money, you can enlist a graphic designer to create a template for you. Ask around for a local designer or visit Elance.com, 99Designs.com or Odesk.com to find graphic designers.

2.      Focus on function. Don’t get carried away in your desire to make a card stand out. I still remember a metal business card someone gave me back in the 1980s. Why? Because I tossed it in my purse and one of the sharp corners tore a hole in the lining. Business cards in odd shapes, sizes or materials are often touted as a way to be memorable, but in reality, these cards often get tossed since they may be bulky or don’t fit into card-holders or files easily. Good-quality card stock and good design will make your cards stand out without resorting to gimmicks.

3.      Keep it simple. The purpose of a business card is to get someone to contact you, so focus on the information they’ll need to do so. While in the past you may have wanted to include your business name, address, fax number, etc., today business cards allow for a lot more customization. Depending on how you want to be contacted, you may simply want to have your name and title, your business name, your email address, your URL and your cell number on the front of the card. (That’s assuming, of course, that when they go to your URL they can find all the other information, like address, landline phone number and fax.) Are you a Twitter maniac? Then put your Twitter handle on there, too. If you want to include lots of other information, you can put it on the back.

4.      Share them. You’ve got your cards; now give them out—everywhere. The average U.S. small business owner distributes 40 business cards a month, the Ipsos survey found. And three in 10 say they “always” give out their cards when they meet someone new in either a business or personal setting. Carry plenty of cards with you at all times. Whether you’re in the gym locker room, in line at the movies or at a cocktail party, you never know where you’ll meet a prospect or potential partner.

You can also:

·         Include cards in correspondence

·         Include them with invoices or bills

·         Include them in packaging when you ship a product

·         Give someone two cards: one for them to keep and one for them to pass on as a referral. (Ask first. Don’t just assume they’re willing to pass your cards out for you.)

·         Put cards in public places where your clients are likely to visit or ask if you can leave them at other (noncompeting) businesses

5.      Organize them. The cards you collect are as important as the ones you give out—75 percent of small business owners keep contacts’ cards at their desks for easy reference. While I myself still have a Rolodex, you can speed things up by using tools such as the Neat Desk Scanner or CardMunch to scan business card information or import it into your digital contact list quickly and easily.

About the Author:

Rieva Lesonsky

Guest Blogger

Rieva Lesonsky is CEO and President of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit SmallBizDaily.com to sign up for her free TrendCast reports. She's been covering small business and entrepreneurial issues for more than 30 years, is the author of several books about entrepreneurship and was the editorial director of Entrepreneur magazine for over two decades

Comments:

Great topic Rieva. I recently was speaking about this exact issue. One of the funniest things is that people go out of their way to make their cards memorable by the design of the card itself, and I personally think that is great. I have seen cards shaped as ninja start and some that you could actually plant and it would grown into something else. The problem is that as great as these concepts are they are not functional. If i can not fit it into my Rolodex i am most likely going to throw it away because i hate disorganization. So if your able to not change the medium itself and be creative with the content i think you card can go along ways. Just try to get me to keep it!
Every networking event I go to, I have lots of good conversations, trading business cards with people. It is the best way to market your job This post was edited to remove a link. Please review our Community Best Practices for more information about how best to participate in our online discussions. Thank you.
Business cards become the essential part of marketing for every business and no businessman is complete without it. If someone is missing this opportunity then he is missing the chance of success in market. The choosing and making of business cards is also an important factor as one should choose those business cards makers who not only design it well but also give good quality cards so, these can look great.
This is a good reminder of a very easy way to market your business. We use business cards daily in the insurance industry. It is also important to include contact information and social network handles/links to all of your e-mail correspondence.

Pages

Leave a Comment

You must be logged in to leave comments. If you already have an SBA.gov account, Log In to leave your comment.

New users, Register for a new account and join the conversation today!