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6 Marketing Tactics That Quickly Boost Sales

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6 Marketing Tactics That Quickly Boost Sales

By Rieva Lesonsky, Guest Blogger
Published: July 16, 2013

You work hard to market your business, and you’ve succeeded—so well that you’re swamped with work and have no time to market your business. When you come up for air after finally finishing that big project or filling that huge order, you realize you’ve got no new business in the pipeline. Does this sound familiar? Striking a balance between running your business and marketing your business is a common problem for small business owners. The smaller or newer your business is, the bigger a problem it’s likely to be. After all, if you’re a one-person business, there’s no one to pick up the slack.

How can you make time for marketing when you barely have time to breathe? Here are some tips to help ensure you never drop the marketing ball again.

First…

1. Develop a marketing plan. Making a plan will save you time in the long run. Figure out which marketing efforts bring in the most business, so that when you’re really crunched, you can put all your focus there. Plan what you’d like to do each day/week/month, as well as the “bare minimum” you’ll do when you don’t have time for the big picture.

2. Set aside time. Marketing is like having children: If you wait till the time is right, you’ll never do it. You have to make time. Set aside 20 percent of your work hours each week to devote to marketing, and keep it sacred. Without marketing, your business won’t survive for long.

Then try these quick tactics to bring in business fast…

  • Touch base with existing customers. It’s easier to make a new sale to an existing customer than to land a new customer, so go where the low-hanging fruit is. Get in touch with existing customers to see what they need, suggest new products or services they could buy from you based on their past purchases, or offer some special deals. You can even set up your CRM system to do this automatically so you can pretty much set it and forget it.
  • Request referrals. Let your current customers lead you to new customers. Quickly contact some existing customers (make sure they’re satisfied ones!) and see if there’s anyone they can refer you to who might want to buy what you sell. Be sure to follow up right away.
  • Do double duty. Build marketing into business tasks you already do. For example, when you send an invoice include a flier or a hyperlink about a special offer or deal. Include these when you ship product, too. When your salesperson or service person completes a transaction, have them hand customers coupons for $X off their next purchase or servicing. You get the idea.
  • Outsource what you can. Is there some menial marketing task you still handle because you think can’t afford to outsource it? Consider your hourly rate and whether you could pay someone to do it for less. If you’re struggling to design marketing brochures yourself, but you’re not an artist and your hourly rate is $200, could you find a designer for less? Most definitely—and you’ll free up your time for more productive things.
  • Network-in-place. Don’t have time to go to your usual networking event this week because you’re slammed? Instead, “network in place.” Bring business cards and be ready to promote your business wherever you go—the gym, the grocery store, the kids’ softball game, pumping gas. You never know who you might meet that could be a lead or a client. Don’t be pushy, but do listen and be ready to help.
  • Consider raising prices. If you feel like a hamster on a wheel and can barely keep pace with your workload, it might be time to raise your prices. This sounds counterintuitive, but consider: If you’re getting this much business as it is, how much more could you get if you had more time to market? Weed out the clients who are least likely to pay you more (often, you’ll realize these clients are your biggest headaches, too) and try raising prices on some of the others to see what works. You’ll have more time to work on marketing (and more money to spend on your marketing) because you’ll be making more profit for the same amount of effort.

About the Author:

Rieva Lesonsky

Guest Blogger

Rieva Lesonsky is CEO and President of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit SmallBizDaily.com to sign up for her free TrendCast reports. She's been covering small business and entrepreneurial issues for more than 30 years, is the author of several books about entrepreneurship and was the editorial director of Entrepreneur magazine for over two decades

Comments:

You have forget to mention about online Marketing on Facebook, twitter, pinterest and other social portal. The best part of online marketing is, it has no boundaries and and its free of cost. You can easily contact with your customer by creating a fan page. Thanks :)
Solid ideas and excellent practical advice. I'd just suggest that we benefit from starting by reviewing 'What problem do I solve?' and 'Who is the target?' Too often we're ready to jump into solutions before we've clarified the opportunity. With these 2 essentials top of mind, this article takes on new relevance and practical power. Thanks.
Making a plan will save you time in the long run. Figure out which marketing efforts bring in the most business, so that when you’re really crunched, you can put all your focus there.
Very useful article on how to boost sales quickly. Although I am not a marketing person but found this very interesting article. Thanks for sharing
Raising prices is always a scary proposition. There's normally a fear of pricing out a large majority of your customers. It still may be the right move, you just need to understand your customers and the market before doing something like. Testing never hurts either.
I feel marketing skills is pivotal in running a successful business. Since every customers are way to smart nowadays, they want every information on handy basis. With more rising demand of customers, it is sometimes get difficult to retain them, but if one got a good customer care back up with experienced marketing staff things can get smoother to boost sales.
In addition to time, a business must set aside a portion of their sales to re-invest in marketing. Yes, invest. Marketing should not be thought of as an expense but as an investment to retain current customers and gain new ones. When times are tough, don't be like your competitors and cut marketing "expenses" to get by. Marketing is your visibility. When the going gets rough, you need to fight for every customer dollar. How are you going to do that if you are invisible?
Thanks for the inspiring tips!
We've used a couple of these at our company to help get repeat business. Specifically touching base with existing clients. We help small business get financed so repeat business isn't always common but touching base every 6 months has been fruitful. We've also established a referral program that anyone can earn a commission on for referring us business. This has been a huge source of revenue for us and our affiliates. It also helps clients come to a trusted source for small business financing. This article has a lot of value but implementation isn't easy. As a small business, I'd always consider raising prices. It's easy and attracts clients who will be repeat customers. If you're priced cheap, cheap will find you.
I value the central theme to your article about leveraging what you may already be doing through marketing activities to increase sales. For example, using technology such as CRM tools, further engaging existing customers and adding info' to invoices and shipping documents all help to drive sales. Outsourcing as much as you can, particularly when there may be no-cost apps or low-cost services to do the job, is powerful. Insightly, for example, offers small businesses a no-cost app for CRM and project management and there are CFO services that spread what would otherwise be high cost financial expertise, across multiple clients. Thanks for the inspiring tips!

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