Jump to Main Content
USA flagAn Official Website of the United States Government
Managing a Business

Blogs.Managing a Business

Register

7 Ways to Increase Foot Traffic to Your Small Business

Comment Count:
25

Comments welcome on this page. See Rules of Conduct.

7 Ways to Increase Foot Traffic to Your Small Business

By Caron_Beesley, Contributor
Published: February 7, 2013

Late last year, I hosted a web chat with the SBA offering holiday marketing tips and ideas to small business owners. And while many business owners submitted questions relating specifically to the holidays, a large percentage of the questions centered on that age-old question: “How do I get more foot traffic to my store?”

Here are seven tried and tested steps you might want to consider:

1. Start from the outside and look in

If you are in a pedestrianized area, get to know who passes by your store. Literally, sit outside or close by your window and assess the demographic of who comes and goes. Do they window shop? Have they come from another store close by first?

Next, take an objective look at your signage and window display–does it appeal to your target demographic or buyer? For example, if you run a coffee shop and most of your business is done during the hours of 8 AM to 10 AM, think of ways to optimize your merchandising and window display to attract more buyers during these times. This could be as simple as using this time to hand out coupons outside, offering bakery samples to passersby, or promoting your latest offers using sidewalk signage.

2. Host a community event with a newsworthy tie-in

One of the best ways to increase foot traffic is to host a community or charity event. A great way to do this and get noticed is to tie it to a topical event. Say, for example, your local NFL or high school team is playing a critical game. Consider teaming up with other businesses nearby to offer game-day promotions/offers or a tie-in event. Host the event as a block party or at a central location downtown (even if you have to take your business on the road for a few hours). Don’t forget to be community-oriented—consider donating a portion of your profits to charity.

Feature the event ahead of time on your website and social media. For maximum impact, don’t forget to contact local media outlets—including radio channels—and email and mail out fliers to your contact list. 

3. Host a seminar or workshop

Both retail and service-based businesses can generate a good deal of foot traffic by educating their customers about how to get more out of what they are buying (even if you don’t make a sale that day). Florist shops could host a flower arranging class or realtors could host a house-staging workshop to attract potential sellers. And of course, publicize your event—in-store, online, via press releases and advertising.

4. Use location-based services to attract passersby

You don’t have to be a tech wizard to promote your small business using mobile apps that target consumers in the vicinity of your business. Groupon, Living Social, FourSquare and ThinkNear among others let you post information about your latest offers and limited-time deals to consumers within a certain distance of your business. You can also schedule deals to get delivered during key hours, for example, if you’re looking to boost foot traffic during off-peak times.

5. Engage old customers in new ways

It’s always refreshing when a store or restaurant you’ve frequented for some time starts doing something new. And thanks to the power of social media, doing something new or different and doing it well can quickly go viral.

So think about ways you can get the attention of older or existing customers. It could be as simple as offering a new type of discount (it may sound obvious, but offering something of value at a discount for a limited period of time can be attention-grabbing) or letting customers know about a new product or service you’ve added.

A straight-out sale is always a great way to bring old customers out of the woodwork. Send out an email or e-newsletter to your contact database and post it on social media. You might even host a secret sale first for a hand-selected group of customers.

If your business is service-oriented, consider offering a referral fee to existing customers who bring in new clients for you.

6. Put on your small business customer service hat

There’s a reason why consumers opt to frequent small businesses over larger chains—personal relationships. A smile, great service, product knowledge and enthusiasm will bring customers through your door and keep them coming back. So as you host new events, sales or workshops, use your small business advantage to the max!

7. Stay in touch

Staying top of mind with new and existing customers who you’ve engaged through your new efforts is not just about offering great products and services. It’s also about staying in touch.

If you host an event that brings in new customers, encourage them to sign up for your emails. A little incentive, such as a free giveaway in exchange for an email address, is always effective. Then stay in touch, set-up an e-newsletter program, send out regular updates about new product lines, company news, and events and start to engage with your customers via social media. (For tips, check out this blog).

What tactics have you used to increase foot traffic to your small business? Leave a comment below.

 

 

About the Author:

Caron Beesley

Contributor

Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesley

Comments:

i think creatine a relationship with the costumor it is the most amazing thing and it does work thank you for sharing and posting العاب ماريو
Agree with you Caron. The reality is we can’t ignore competitors as they are trying to woo our customers just as we are trying to attract their customers. One thing I would add is to understand their positioning and key message to help differentiate your brand.
Nice Tips, Also I recommend to give the customers from time to time extra service. For example, if you running a service station you can give your customer from time to time a free stone ship repair for free,...etc
Great tips! We think one of the keys to increasing foot-traffic, especially in retail, is to differentiate from the on-line world by offering a memorable "shopping experience." Good service and presentation are keys to this experience but so is the simple element of making a shopping location fun!  " This post was edited to remove a link. Please review our Community Best Practices for more information about how best to participate in our online discussions. Thank you.
Creating a relationship with customers and prospects a recipe for success. Publishing a e-newsletter is one of the good ways. You can also build an interest-based community (online and offline). For every program, make sure you add values that meet the needs of your target audience. This way foot traffic are just a consequence of your marketing efforts.
Very helpful tips!! As someone who works with small businesses too, I'll certainly pass along many of these tips to my clients! There are so many ways to connect with current and future customers/clients these days!
Thanks for sharing. Increasing the traffic for small and newly established businesses is really critical and important!
Great article! Keeping these principles in mind, boxaddress.com provides a great way to increase foot traffic at your location. By networking people who need to receive packages with business locations who are willing to receive packages, boxaddress is benefiting all parties. Businesses can provide the service for free to attract customers or charge a small fee to generate some revenue. People receiving packages at the site are able to entirely eliminate shipment anxiety since their package is delivered to a secure location where they can pick it up anytime during operating hours. It's a great way to build a relationship with a customer!
We asked gamers to donate their used games to raise money for a local children's charity and gave them a coupon for 1 free used game of their choice. The gaming community response was huge! It was a win for everybody involved.
I think one of the most important things to remember is that 80% of your revenue comes from 20% of your customers. Use data to determine who your best customers are and utilize some of the tools listed above to keep them engaged. Some of the things you can do to keep customers loyal is offer discounts specific to your organization, ensure that they receive exceptional customer service, and find ways to create a relationship with them to deter them from taking their business elsewhere.

Pages

Leave a Comment

You must be logged in to leave comments. If you already have an SBA.gov account, Log In to leave your comment.

New users, Register for a new account and join the conversation today!