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Build Your Business with a Great Web Presence

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Build Your Business with a Great Web Presence

By bridgetwpollack, Guest Blogger
Published: March 12, 2014 Updated: March 12, 2014

47% of small businesses don’t have a website. Can you believe it? Establishing a web presence is easier than ever these days and there are so many tools out there that will make it quicker and more influential on your bottom line than ever before. Here are three resources that will not only convince you that every small business should have a great website, but guide you in exactly how to make that a reality – as painlessly and effectively as possible.

Make Your Website Work for You

Do you have one of the 95% of small business websites that isn’t mobile-optimized? Get ahead of trends, stand out from your competition and make it as easy as possible for customers to connect with your business by providing them with an easy, enjoyable web impression. The new infographic by SCORE, “Making Your Website Work,” shares the real, hard numbers that put the value of mobile-friendly small business websites, online marketing and SEO into perspective. Did you know:

  • 97% of consumers look online for local products and services?
  • 70% of smartphone owners have connected with a local business after a search?
  • 70-80% of searchers ignore paid ads and focus on search results?

The infographic compiles 9 statistics about small business website usage into 3 actionable tips to help you make the most of your business’s web presence.

Optimize Your Site Design

So you’re finally convinced – you have a website, but how can you tell if it’s really adding to your bottom line? And adding the absolute most that it could be? SCORE mentor and entrepreneur Dan Beldowicz presents an online workshop, “Winning with Websites” in which you’ll learn:

  • How website design can make or break your online success
  • Why going mobile is a MUST
  • The truth about mobile apps
  • How & when to hire a web developer

Listen and watch as Dan explains how to optimize your web presence.

Create a Great Customer Call to Action (CTA)

Finally, you’ve got to tell customers exactly what you want them to do next. If it’s unclear or if there are too many competing options, they’ll navigate away from that one important click you really want them to make. Daniel Kehrer, founder of BizBest.com, says, “A strong CTA makes it clear what action the customer is expected to take, and why.” How does that translate for your specific business? He says, “Your approach depends on the action you want to motivate. For example, if the goal is to spur a purchase, and you’ve already communicated benefits, a simple ‘Buy Now!’ might be all you need.” Daniel explains in further detail and shares 10 tips for creating strong calls to action to help you turn your heard-earned web visitors into revenue.

By now, I hope you are completely convinced that a user-friendly, informative and helpful website is a must for your business and you know how to convert your newfound prospects into loyal customers. The online experience really does reflect the way you would drive sales at your storefront on Main Street: have an easy to find location; create an enjoyable, uncluttered experience; and communicate exactly how customers can follow through to your end goal. And to make sure you stay on the right path to your end goal, be sure to get a SCORE mentor to be your sounding board.

About the Author:

Bridget Weston Pollack

Guest Blogger

Bridget Weston Pollack is the Vice President of Marketing and Communications at the SCORE Association. She is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies to facilitate the growth of SCORE’s mentoring and trainings services. She collaborates with SCORE volunteers and develops SCORE’s online marketing strategy.

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