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Blogs Contributor - Craig

  • Author Laura Fitton describes an experience typical to many new users of social media: 'To be candid, Twitter sounds idiotic at first,' she says in this interview. 'It's true. But it's also true it's changed my life and career a bazillion ways. I've gone from homebound mom of two babies...
    Industry Word - February 12, 2010 - 1 comments
  • Searching for advice from experts across the Web would seem to be a starting point, except that can often mean running into not only plenty of hype but plenty of contradictions as well. Such as: It's all about transparency and openness! The old barriers between...
    Industry Word - February 12, 2010 - 5 comments
  • The Web has found its killer-app, and it is social media. No question about it. In the decade of the 'aughts,' business learned that their customers are using the Internet in a way that puts sharing and socializing front and center, instead of what many thought the whole point would be:...
    Industry Word - January 07, 2010 - 5 comments
  • Producers, distributors, marketers, equipment manufacturers, and representatives from just about every area of the domestic wine industry have embraced social media strategies with plenty of enthusiasm. What have been the results of this emergence in such accessible technology that...
    Industry Word - December 01, 2009 - 1 comments
  • Just what exactly IS the value to your business of posting photos to a blog of the local youth football league every week? Or blogging about local charity golf tournaments or intriguing new local restaurants? Apparently, plenty. Heather Elias,* a mom, real estate agent, and recovering journalism...
    Industry Word - October 15, 2009 - 8 comments