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Creative Summer Marketing Ideas

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Creative Summer Marketing Ideas

By Rieva Lesonsky, Guest Blogger
Published: June 18, 2013

Summer is here and it’s time to take to the streets. In the summer, your customers feel festive and spend more time outdoors. So, it’s the perfect time to get outside and get creative with your marketing efforts. Here are some ideas to try.

Take part in a community event. Summer in most towns is packed with fun runs, street fairs, music festivals, outdoor movie nights, concerts in the park…you get the idea. Contact your chamber of commerce and your city’s parks and recreation department to find out what events are planned for the upcoming few months. Decide which events are likely to attract your target customers, whether that’s health-minded seniors, parents with toddlers in tow or Millennial music fans. Once you’ve chosen some events with potential, you could:

·         Sponsor the event in return for your name on flyers, programs or banners at the event

·         Host a booth at the event and give out free samples or sell your product. (Be sure to collect contact information with a signup sheet or fishbowl to collect business cards).

·         Donate product to the event (a health food store could donate healthy snacks for refreshments at a fun run, for example)

Host an event for your customers. Get creative with a barbecue or beach party for your best clients and prospects. Or consider springing for something more adventurous like a Duffy boat rental or a wine tasting afternoon at a local winery. This can be a way to reward your best customers, learn more about their needs and provide them with networking opportunities that will lead to more referrals and more business. You don’t have to be a B2B business to make this work. If you own a retail store or restaurant, host a summer-themed event for your most loyal customers, like a special shopping night where they get to shop after the store is closed, or a special five-course dinner and wine tasting on a night your restaurant is usually not open.

Join with other business owners. If your business is in an area with lots of foot traffic, consider joining with the other business owners to hold a sidewalk sale or other outdoor event. Get with your chamber of commerce and plan how local businesses can attract foot traffic to the area. This could include:

·         Having a sidewalk sale where each store puts specials out on the sidewalk and offers deals to draw customers inside the store as well

·         Hosting a “stroll and savor” event where local eateries sell small samples of their menu items outside on the sidewalk

·         Hosting a music night where local musicians play inside restaurants or shops and “busk” out on the sidewalk to attract passersby

There are many other ideas, from closing off the street to cars and hosting an arts fair or classic car show, that can bring foot traffic into your shopping area. Brainstorm with other business owners to generate the best strategies for your area, and work with your city to be sure you get all the appropriate permits.

How will you market creatively this summer?

About the Author:

Rieva Lesonsky

Guest Blogger

Rieva Lesonsky is CEO and President of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit SmallBizDaily.com to sign up for her free TrendCast reports. She's been covering small business and entrepreneurial issues for more than 30 years, is the author of several books about entrepreneurship and was the editorial director of Entrepreneur magazine for over two decades

Comments:

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Some great ideas over there.Successful marketing idea and its output greatly varies with the product you are marketing.life is fun and people love fun.Eventually when fun is mixed with businees activities it creates magical results.I appreciate your lovely ideas which are bound to drive more referrals.Keep it up.
Excellent advice. Choose a business card made of quality paper stock and designed to impress your customers because your business card is a reflection of your business.
Taking element in neighborhood events is a superb idea to let folks know about your business enterprise, items or services extra and much more. It provides you the opportunity to interact with your probable clients quickly and straight face to face which is definitely an one of a kind chance to promote your business.Thanks for sharing such an useful information.
hey Rieva ,get creative together with your advertising efforts. I have been looking for this for months. now i know what can i do , Your posts and content are some of the most effective I study. some thing I can take away and use.thanks
Taking part in community events is a great idea to let people know about your business, products or services more and more. It gives you the opportunity to interact with your probable customers easily and directly face to face which is an unique opportunity to promote your business. Very nice and informative article madam and I thank you for sharing this ideas with us.
I love these ideas. This is really taking online marketing to the next level. We always concentrate on inbound marketing, but doing these outside events will lead to more people getting your business card, more people then visiting your website, more referrals and ultimately this could easily double the size of your business. Make sure you have nice business cards before attending the event and don't be afraid to network with as many people as possible. Make the most of the event that you choose to attend. Don't make it all about you. Listen to what others have to offer as you network. Nobody likes someone that is selfish.
Very intelligent ideas to make summer time a creative one, As i also believe that recreational ideas are helpful to build a good image among peers. As above marketing ideas are really good source of information to get creative from marketing sense during summers, which gives plenty of time to arrange or host any events. It can be a fun to utilize ourselves in some or the other ways & also advertising us through all these mediums.
I plan to contact all my old clients and see if they would be interested in a short fifteen minute photography session for a low budget price in a park like setting. I can go for volume to make a few bucks and engage with my clients again to let them know I'm still alive.
me too thing America is the greatest country in the world. and it is great article

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