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Facebook Says “No More” to Fake Likes and Fans

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Facebook Says “No More” to Fake Likes and Fans

By smallbiztrends, Guest Blogger
Published: September 6, 2012

 

Small businesses and big brands have used a variety of ways to grow their networks on sites like Facebook. Using images and videos to engage followers, running contests, offering discounts in exchange for Liking a page and engaging in active discussion are all some ways that businesses have built their followings on Facebook.

Unfortunately, not all strategies are worthwhile or even permitted.

It’s a dirty little secret that some businesses have resorted to “buying Likes” of their business Pages.  But that could soon be a thing of the past, as Facebook announces it is cracking down on fake fans.

Facebook says it has never allowed businesses (or individuals, for that matter) to purchase fans or likes in order to inflate their apparent popularity. However, underground places where fans and Likes can be bought have cropped up. That underground is not even hidden – ads abound online advertising places where one can buy Facebook fans or Likes. 

Businesses engaging in such risky activities will have to pay the consequences.

In a blog post by its security team at the end of August, Facebook announced a new automated system for detecting and removing fraudulent likes, noting:

“A Like that doesn't come from someone truly interested in connecting with a Page benefits no one. Real identity, for both users and brands on Facebook, is important to not only Facebook’s mission of helping the world share, but also the need for people and customers to authentically connect to the Pages they care about. When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content. As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.”

This initiative is meant to improve the integrity of the Facebook platform, as well as enhance brands’ engagement with their fans and provide a more accurate platform for measuring demographics and other data from fans and customers. Because a higher percentage of a brand’s likes will now be users who actually want to connect with the page, brands can have a more engaged and relevant fan base as well as a more accurate read about their real customers.

Facebook has already taken some steps to prevent fraudulent Likes. This new crackdown is designed to find and remove Likes that were obtained by malware, hacked accounts, coercion of users, or purchased in bulk by brands that wanted to quickly grow their network on the site, in violation of Facebook’s terms of service. However, Facebook stated that it expects less than 1% of page Likes to be removed as part of the clean up, at least for brands that have been abiding by Facebook’s terms of service.

Facebook also stated that brands should be wary of marketing companies or services that claim to be able to quickly grow your Facebook network. Brands should make sure that these services use legitimate marketing practices that don’t violate Facebook’s terms by purchasing Likes or utilizing fake accounts or spambots. Brands that notice suspicious activity or believe their account may have been compromised can visit facebook.com/hacked.

So what is the lesson? Simple: it’s a bad idea to try to buy Facebook Likes or Fans to make your company Facebook Page look more popular. At best, it may be a waste of money because fraudulent Likes could simply disappear from your account.  Worse, you may find your company’s Facebook page suspended as being in violation of Facebook’s TOS.  And your company could end up with PR egg on its face, such as when “bought Fans” are painfully obvious.

About the Author:

Anita Campbell

Guest Blogger

My name is Anita Campbell. I run online communities and information websites reaching over 6 million small business owners, stakeholders and entrepreneurs annually, including Small Business Trends, a daily publication about small business issues, and BizSugar.com, a small business social media site.

Comments:

but there are so many robot that has been programed for like and share,
Is there any place like Evensreview where I can buy real, good quality Facebook likes cheaper?
The only way to get Real like with 100% real human is from FACEBOOK ads Other site provide like exchange so most of the account will be created to get point and like my opinion is to go for facebook ads
fiverr isnt cracking down on sellers engage in selling likes. there are still hundreds of them there. true, its unethical to purchase likes, but pages are more likely to receive genuine likes from people if they portray themselves as already a popular brand, so in some way it really does help jump start a page. combine that with engaging posts and updates and it becomes a powerful method in starting up your page.
Buying Facebook Fans is best use when you start to have you own Fb page. I used to promote my page and so other would like my page as well. I order real people likes from [A link was removed here] and was deliver on time, hassle free transaction and very nice support . For those who are want to own a page and get a lot of attention you can try buying FB fans, (there's no harm on trying) they are REAL people, all you have to do is to engage to them and show that you are not a robot. But please be aware that there's a lot of seller that give bots :)
I have purchased likes from a company,they gave me 1000 likes in less than one day, I asked them, how you did it in 1 day? they told they did via invites methods, after a few days all the likes are disappeared. Facebook finds fake accounts and likes and deleted those right away. So facebook is very strict nowadays, this article explained very well. Thank You iambalamani
I still see pages with inflated numbers all the time, it makes you wonder how seriously Facebook takes bogus spam accounts.
This is good step for facebook, because there are too many fake likes and some peoples provide buy and sell facebook likes.
Very interesting topic. I hope this helps level the playing field for small businesses on Facebook. From what I understand, Fiverr is also cracking down on their members who sell likes.
'm delighted to see that Facebook is cleaning up their act and getting rid of all the fraud , great step by facebook (This comment was edited to remove a link. Please review our Community Best Practices for more information about how best to participate in our online discussions. Thank you.)

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