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How to Become an Industry Expert

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How to Become an Industry Expert

By Rieva Lesonsky, Guest Blogger
Published: January 19, 2012

<p>&nbsp;</p><p>Wouldn&rsquo;t it be great to be known as an expert in your industry? One of those sources who customers, reporters and other business owners turn to for help and advice? Well, if you&rsquo;ve been running your business for any length of time, the good news is you already are an expert in your industry&mdash;you just need to let other people know about it. Try these suggestions to build your reputation as an expert and burnish your business&rsquo;s image.</p><p>If you&rsquo;ve got any talent for writing, sharing your expertise on your own business website is the natural way to go. Consider starting a blog on your website or, if you don&rsquo;t want to commit to the ongoing work of a blog, post relevant articles.</p><p>Another way to spread your expertise is by writing for others. Find well-known bloggers in your industry and ask if you can contribute posts to their blogs. Commenting on others&rsquo; blog posts is another good way to establish your credentials. Make sure your comments contribute something to the conversation by extending the discussion or bringing up new points.</p><p>Of course, you can share your written expertise in other ways as well. Try writing short articles to include in your company&rsquo;s print or email newsletters. Or create a &ldquo;tip sheet&rdquo; that you give out as a promotional piece or bonus when prospects contact you or when customers place an order. For instance, an accountant could create a &ldquo;Year-End Tax Tips&rdquo; tip sheet for individuals and another for businesses. You can distribute them in any way you choose&mdash;brochure, flyer, online or email.</p><p>Despite the prevalence of the Web, print publications still carry a lot of weight&mdash;and because it&rsquo;s harder to get a gig writing for a print publication than an online one, doing so can really boost your credibility. Contact print magazines in your industry, and pitch your ideas for an article or even a regular column. Be sure you have something new and distinctive to offer.</p><p>Local newspapers can be a great way to become known as an expert. Smaller, local papers often actively seek businesspeople from the community to contribute. Again, talk to the appropriate editor about write or contribute to an article for your local paper.</p><p>Both print and online journalists are constantly looking for trustworthy, intelligent sources. Find reporters who focus on your industry and get known to them&mdash;either by commenting on their articles or by contacting them online. If you can provide new information, a fresh outlook or data they can&rsquo;t get elsewhere, you could quickly find yourself being quoted and portrayed as an expert.</p><p>Become active in your industry organizations such as trade associations, both national and local. Don&rsquo;t just show up; join committees and take a leadership role in those groups. Offer to speak at the organizations&rsquo; conferences or trade shows. If you can&rsquo;t get a slot on the speaker&rsquo;s roster, see if you can moderate a panel or teach a breakout seminar.</p><p>Educate your prospects. Let others know about your expertise by volunteering to speak in the community. Find an organization that relates to your business; for instance, the accountant I mentioned earlier could volunteer to speak at a local business group or chamber of commerce meeting; the sporting goods store owner could speak to a Little League group or running club. Prepare a talk that informs and educates the listeners, while also being sure to provide some takeaways such as business cards, brochures or tip sheets that listeners can remember you by.</p><p>Last, but not least, get out in the community to offer your expertise. Sponsor events relevant to your business; set up a booth and distribute information that&rsquo;s useful to attendees. The more your name, face and words are seen in the community and among your prospects, the more they&rsquo;ll come to view you as their go-to expert.</p><p>&nbsp;</p><p><em>Rieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at </em><a href="http://twitter.com/Rieva"><em>Twitter.com/Rieva</em></a><em>and visit her blog at </em><a href="http://www.smallbizdaily.com/"><em>SmallBizDaily.com</em></a><em>. Visit her website </em><a href="http://www.smallbiztrendcast.com/"><em>SmallBizTrendCast</em></a><em>to get the scoop on business trends and sign up for Rieva&rsquo;s free TrendCast reports.</em></p>

About the Author:

Rieva Lesonsky

Guest Blogger

Rieva Lesonsky is CEO and President of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit SmallBizDaily.com to sign up for her free TrendCast reports. She's been covering small business and entrepreneurial issues for more than 30 years, is the author of several books about entrepreneurship and was the editorial director of Entrepreneur magazine for over two decades

Comments:

To be seen as an expert, you need to present yourself in such way. Running a successful business in your niche is one way and soon other business may start to contact you for an advice.
I think people who set themselves up as experts should have a success track record in the field.
I would agree with you, using those powerful tool is the modern face of the traditional way of educating people which done normally in communities that still exist. Through the influence of modern technology one could have the opportunity to spread his words and gained better exposure as online hits big part in human's life Homes in the Philippines
The importance of telling a good story and using your own voice in your business blogging is something that can never beu nderestimated. People buy from people that they get to know like and trust.
Running a certain business isn't just like a piece of cake, it shoulders a lot of responsibilities and trials before one could declare as an adept on this field. There are important things you should bear in mind as you established your own business, one is to know what you really want at the same time people also want and need, the next challenge would be how you introduced it to the market world and so for. The above suggestions really creates a good atmosphere for one to become an expert on its chosen field, the idea of sharing your business thoughts and perspective is a good way to climb up. homes in the philippines
Great advice. I do online marketing for local businesses and that is exactly how I approach their marketing strategy: Position yourself as the 'Go-TO' expert in your industry in your area. Works like a charm. Thanks for your insights.
Yes indeed, to become an expert is such a nice opportunity. But to be able to become a good expert there are things you need to do. First of all you have to be familiar with your field, being an expert doesn't mean you only know the basics, you have to also know the deep things. Nice sharing of idea Ms. Rieva! Apartment for Rent, Apartment for Rent in Mandaluyong

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