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How a Business Email Address Can Hurt or Help Your Financing Efforts

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How a Business Email Address Can Hurt or Help Your Financing Efforts

By Marco Carbajo, Guest Blogger
Published: July 17, 2012

We can all agree that email is another tool used for exchanging information. But when it comes to business, it plays a much greater role then many people seem to realize.

Unfortunately, one of the most common mistakes business owners make is obtaining a business email account from one of the many free email services available on the Internet. While a free email services does serve a purpose, it can give a bad impression to a potential customer or even hurt your chances for obtaining credit because some creditors require a dedicated business email account.

You can help your business by obtaining a business email account that clearly shows that your company has a personalized domain name. The email address you set up should have @yourbusinessname.com. Not only does this look professional, but it also shows that you are a “real” company with a dedicated communications system.

The first thing you will need to do is register a domain name for your business with an approved domain registrar.

Once you visit the site, you will need to conduct a domain search to see if a .COM for your company name is available. I strongly suggest that you obtain a .COM because it adds another layer of credibility and professionalism to your business as opposed to a .Biz or .Net name.

If your company name is not available as a .COM, then consider searching for a .COM with the extension of your structure title as well. For example, ABC Company.com may not be available, but try ABC CompanyLLC.com as an alternative.

Be prepared to supply the following information when setting up your business email account:

  1. Name, company name, address and phone number
  2. Administrative contact information
  3. Technical contact information
  4. Domain Name System (DNS) server details

The DNS server is usually provided by the web hosting company that you use to host your website. If you don’t have a website, you can have your domain name parked on your registrar’s servers until you set one up. This can be done afterwards and you can always contact their tech support for additional help.

Once you register a domain name, you will be able to set up a business email account associated with your new domain name. When you select an email address, keep it simple because you will be supplying this information on all your company documents, applications, registrations and so on.

If you decide to establish multiple email addresses like ceo@abccompany.com, support@abccompany.com and sales@abccompany.com, make sure you use only one of these email addresses on all things related to the business credit building process.

It’s essential that you understand how lenders and credit providers assess the creditworthiness of a business. Even though it may seem like a minor detail, having a dedicated business email account does play a role in the decision making process. Small details like this that get overlooked can cause problems for you later on.

About the author

Marco Carbajo is CEO of the Business Credit Insiders Circle (http://www.businesscreditblogger.com), a step-by-step business credit building system providing credit recovery, lines of credit, business credit cards, trade credit, and funding sources.

About the Author:

Marco Carbajo

Guest Blogger

Marco Carbajo is a business credit expert, author, speaker, and founder of the Business Credit Insiders Circle. He is a business credit blogger for Dun and Bradstreet Credibility Corp, the SBA.gov Community, About.com and All Business.com. His articles and blog; Business Credit Blogger.com, have been featured in 'Fox Small Business','American Express Small Business', 'Business Week', 'The Washington Post', 'The New York Times', 'The San Francisco Tribune',‘Alltop’, and ‘Entrepreneur Connect’.

Comments:

This may be useful. Having a domain based email address is just the first step a business needs to take in order to build their brand and appear professional. I would say the next thing they should have is a logo for their business cards, website and stationary. There are numerous outsourcing sites now where you can get a professional logo designed at a reasonable cost. Just search for "outsourcing websites" on Google and there are multiple results with articles talking about the best outsourcing websites. You can use these sites for logos, websites, graphics and more to get your business off the ground. I've noticed a lot of businesses also use Craigslist to find outsources as well. Hope this helps people take the next step.
Email is absolutely necessary but without a user friendly website it still appears somewhat lacking professionality and ease of access. Or it might just be that the owner of the business is so busy that he/she does not need any of those modern tools of communication. However that might be rather unusual. So an email address should always go together with a simple website!
I would strongly agree that having an email address specific to your business and website adds a level of professionalism and legitimacy to your business. These days, creating a website is extremely inexpensive and easy to do, so utilizing the tools to create your web presence and initiating your business email address should be a no-brainer.
Very good article! Used it as guide, helped me with setting up a business address and saved me time!
Nice job Caron... and can I add a point? I see more and more businesses operating in multiple jurisdictions (three municipalities, two states, etc.) In these cases, a business owner may unfortunately need to get licenses, pay taxes, etc., from/to several different agencies.
Emails really has big effect when it comes to the business. Especially when we offer services online such as online courses, etc. The important thing to remember though is that we should make sure that the texts on our mail is true and will convince our recipient. Good post too!
I think shorter domains are preferable to long domains. So instead of tacking on "LLC" or something else, I'd think of alternatives that are shorter and easy for someone to type. Also try to think of something that is easy to tell someone (without having to spell it out every time). I think this will save a lot of headache later on.
Good article. Should be one of the first things any business does. Can be obtained very cheaply aswell.
Marco, I completely agree with this viewpoint. Additionally, I would say that just getting a name@yourbusiness.com email address is not enough. When I see an email address, I often go to the website based on the domain name. In many cases, a business owner has gotten a business email address using your method, but there is no website. Given the ease of use of the internet today, getting a website up can be almost free and extremely easy-even for someone who it completely inexperienced. With the plethora of resources available, every business should have a simple website.

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