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How to Get More Tweets, Likes and Other Shares on Your Blog Posts

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How to Get More Tweets, Likes and Other Shares on Your Blog Posts

By smallbiztrends, Guest Blogger
Published: July 5, 2012

One of the questions I’m frequently asked is how to get more traffic to your company website. I always mention blogging as a key technique, of course. You set up a blog as a section of your website. You publish compelling content on the blog. People come to the blog to read it. While on your blog they can learn more about your company, and may jump over to other sections of your site to check out your products and/or services. And if they are impressed by your content, they may share it with their circles of influence, leading to more people visiting.

However, blogs present a chicken-and-egg situation.  To get people to see and read your posts in the first place, you have to somehow make them aware of your blog. In other words, blogs can bring you more traffic, but you first have to get traffic to your blog! 

That’s where social media can play a huge role.  Twitter, Facebook and other social media sites are excellent for raising awareness of – and developing an audience for – your blog.  So then it becomes a question of how to get more people sharing your blog posts more frequently.  In other words, how do you get more tweets, Facebook Likes, Google +1s, Pinterest pins, Stumbleupon stumbles, and other social shares?  Here are seven tried and true ways:

1)      Create share-worthy content - This sounds basic, but do not skip over this point. Without content that is interesting and worth the reader’s time, your blog will never really grow. Put yourself in the reader’s shoes: who wants to share a boring article that tells you nothing new or of value? For inspiration, check out these 36 blog topic ideasTip: If you don’t like to write or don’t have time, hire a freelance writer or see if one of your staff is a good writer and has an interest.

2)      Make content shareable – Make it EASY on readers to share your content. People are more likely to share if it takes just a click or two while still on your site. Put a small number of sharing buttons on your site for each post (top, bottom or side – just make them obvious). Two good choices for most small business blogs are the official Twitter tweet button and the Facebook Like/Share button – but you may need to experiment to see which social venues your audience frequents.  Tip: Don’t offer too many sharing buttons. When people are overwhelmed with choices, they tend to click away without sharing.  Four is a good number; 14 is too many. Or use a single sharing service that opens up to multiple choices, such as Add This or Share This.

3)      Become a sharer – Share every one of your own posts on social media. There is nothing wrong with that, provided you don’t limit your social activity to promoting your own links exclusively.  It’s a good idea to share the posts of others, too.  At first this may sound counterproductive – after all, aren’t you promoting competing posts?  But you can gain much goodwill by sharing others’ content.  Think of it as a form of networking. Tip: When you share someone else’s posts, try to call the person out by using their Twitter handle (as in RT @[Somebody]) or mention their Facebook profile, etc.  You are more like to get their attention and they will probably check you out (and your site), too. See also: Six Tips for Getting the Most out of Your Small Business Tweets!

4)      Increase the amount of content you publish – The more blog posts, the more chances to be shared.  That’s simply a matter of numbers. Unfortunately, the majority of small business blogs do not publish content frequently enough. It’s hard to build an ongoing audience when you publish infrequently – quite simply, people forget about you. Set a goal to double the current frequency of publishing. If today you publish once a quarter, make that twice a quarter. If you publish twice a month, try to increase it to four times a month. Tip: Don’t go overboard. You’re not running a news organization. You don’t have to publish nearly as often as big news blogs like Mashable. Once or twice a week is a decent goal.

5)      Network with those who have small to medium follower circles – If you are trying to attract the attention of those on Twitter via sharing their content or engaging with them, don’t focus on Twitter accounts of celebrities or news organizations with hundreds of thousands or millions of followers.  They are getting hundreds of mentions an hour and the likelihood they’ll even notice your mention is slim. Network with people with smaller followings, who will notice and want to network back with you and share your content. Tip: Try to find like-minded people or those in similar industries or who fit your customer profile.  Remember, the average Twitter account has well under 500 followers; don’t obsess over high follower counts. 

6)      Pay attention to the details – Make sure your sharing buttons are properly configured and actually work. Try them out periodically yourself. Even if they worked OK to begin with, sometimes there’s a change that breaks them. Make sure that Facebook and Google+ buttons are configured to capture the image from the post – an image calls attention to the shared item. For Twitter buttons, set them up to include your Twitter handle.  Tip: Stay under 140 characters and leave room for “RT @[yourhandle]” in Tweets.  If people are forced to rewrite your message to make it short enough to retweet, it reduces your retweets.

7)      Find optimal sharing and networking times – Engage with people when they are most likely to be online and on social sites.  That’s the best way to call attention to any tweeting or conversing you do.  Sharing posts at 2 am on Saturday morning is not, for instance, an optimal time. But 1:30 pm Eastern on Wednesdays may be. Tip:  Don’t blindly follow a statistic about the best time to tweet that you found on the Web. Experiment until you find out what works for your market – your experience may be the same … or different.

For additional reading, see:

Social Media Tune-up for Your Website

10 Often Overlooked Ways to Get Traffic to Your Blog

About the Author:

Anita Campbell

Guest Blogger

My name is Anita Campbell. I run online communities and information websites reaching over 6 million small business owners, stakeholders and entrepreneurs annually, including Small Business Trends, a daily publication about small business issues, and BizSugar.com, a small business social media site.

Comments:

Helpful post which I find useful to try to increase social media around my triathlon training blog. Many thanks.
Great article Anita..I have started to work on a new real estate project...So i am doing SMO work for my site on daily basis..Do SMO and other off page work and stay in top ranking in Google
Thanks Anita for the helpful information.. We are carrying out almost all style of SMO work for my web page.
Thanks Anita for sharing this useful article, I have started building professional network for website.
Thanks Anita Campbell for this great piece of information.As blog plays most powerful role in bringing traffic to our websites,such as as more number of tweets,likes and shares would be there in our blog,that can also increase the incoming number of visitors to our websites.As more shares will be found automatically site can get place i top 10 search engine result pages.
Number 7 on the list is one I didn't follow for a long time. I currently live in South Korea but my target audience is in the US so it was hard to optimally time Tweets etc. Tools such as Tweetdeck and Hootsuite can be real goldmines to people in my situation as they allow you to schedule tweets and posts.
Many people are struggling to get more visitors to their websites. My personal experience is that the most effective way to get more visitors to your small business website is to post informative news articles related to your the niche of your business. After posting these informative news articles you can promote it with social media like twitter, reddit, stumbleupon, digg etc. this worked very well for me. Put some time in it and you will quickly see more visitors to your site. Another thing that is working very well is get out of your office and do some offline marketing for your business, like print media marketing.
I find this chicken and egg situation very frustrating. Thanks for the tips thought they are useful. I often spend hours on an article and only about 5 people read it! I will take you up on the fresh content challenge, as well as better timing of my social shares. Many thanks.
What we do to get more social talk is we give something away and on the thank you page we politely ask if they are willing to share the info with their social friends. The power of reciprocity
Great article with great tips. I think the main thing to understand about social networks and social media is that it takes time to build a social presence. People find those who are INTERESTED to be INTERESTING. In short, be yourself and engage here as you would in any networking event.

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