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Blogs Category - Industry Word

  • Employees are one of your biggest assets, even though they don’t appear on your balance sheet. They help you operate your business and are the faces of your company brand. But employees can also be a big liability if they steal from you. What can you do to protect yourself? Acknowledge the...
    July 17, 2014 - 9 comments
  • You’ve probably heard the adage that “keeping an old customer is cheaper than converting a new one.” But just how much cheaper is it? According to survey data presented in the new SCORE Infographic out this month, securing a new customer is six to seven times more expensive than...
    July 09, 2014 - 14 comments
  • When you apply for a new credit line or request a credit limit increase for your business, suppliers, creditors and lenders want to see how your company has handled its existing credit obligations in the past. This enables them to determine if they should approve your request and to help determine...
    July 08, 2014 - 8 comments
  • Does your small business have a marketing plan? A study by Marketo shows that companies with a documented marketing plan are more likely to be satisfied with their marketing efforts. As you might expect, however, smaller companies are less likely than large ones to have marketing plans. Overall,...
    July 01, 2014 - 33 comments
  • It’s been years since I was making a real living off of business plan consulting (I migrated to business plan software instead), but I had an exchange last week that reminded me of one of the biggest problems – and most common misunderstandings – related to business plans. Not...
    June 25, 2014 - 16 comments
  • When you need help to run your business, you have to decide whether to hire an employee or outsource the work to an independent contractor. For the most part, independent contractors are on their own when it comes to taxes, insurance, and retirement savings. In contrast, employees are largely your...
    June 19, 2014 - 7 comments
  • It’s easy to do. It’s easy to search for a franchise. Looking for a franchise...or even a couple of franchise opportunities to investigate isn’t hard. There’s no pressure. You’re just “looking.” It only starts to get difficult after you find one or two...
    June 17, 2014 - 15 comments
  • With the summer season right around the corner, you may be considering hiring extra hands to help out in your business, perhaps some of the first employees you’ve taken on in your venture. Even if you’re a seasoned employer, it’s always advisable to take stock of how you’re...
    June 12, 2014 - 15 comments
  • If you run a company, your business credit profile is related to your reputation. With a strong business credit profile, you have access to much greater financing opportunities with favorable terms and lower interest rates. For lenders, a company with a creditworthy profile is considered a good...
    June 11, 2014 - 9 comments
  • It’s frustrating to see small businesses give up on social media as a marketing channel after just a few months of effort. Usually the heart of the problem is a weak or nonexistent content marketing strategy. Without a strategy, there can be no meaningful, long-term engagement.  ...
    June 05, 2014 - 15 comments

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