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Online Video as a Marketing and Sales Tool

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Online Video as a Marketing and Sales Tool

Published: October 18, 2011 Updated: October 18, 2011

<p>For the last six weeks, I&rsquo;ve been working on a course for American Express OPEN Forum&rsquo;s new Crash Course series. While I don&rsquo;t claim to be an online video marketing guru, I learned a lot in helping them build this course on YouTube Marketing.&nbsp; Here is a bit of what I shared there:</p><p><strong>Always title your video properly</strong></p><p>That is, edit the actual filename with keywords and the name of your company or brand. Don&rsquo;t leave it as those random numbers and letters that your video camera assigns to each video, such as, Blah123Yada456Yada.mp4. You&rsquo;re missing a small search engine optimization (SEO) opportunity if you do not change the filename.</p><p><strong>Use the description block effectively</strong></p><p>Since YouTube is the dominant video hosting spot (and if you haven&rsquo;t heard it is the world&rsquo;s #2 search engine), make sure your description is complete. That&rsquo;s the little box right below the video. The big thing? Always put the full URL to your site: <a href="http://www.techbiztalk.com/">http://www.techbiztalk.com</a> in the first 20 or 30 characters of that description block. Why? Because it only shows about a sentence or two and if you leave your website until the end, as most beginners and advanced marketers do, it won&rsquo;t get seen, or clicked. If you leave off the http:// then it won&rsquo;t become a clickable hyperlink.&nbsp;</p><p><strong>Buy some advertising for your own video</strong></p><p>Yes, you read that heading correctly. Buy an advertisement for your own video. There is only one easy way to have a clickable hyperlink from within a video that gets hosted on YouTube. You have to buy a pay-per-click ad, but the great thing is they are very inexpensive. Pennies on the dollar, as the saying goes. This allows you to create a post-roll ad as your video ends that basically says, &ldquo;Click Here&rdquo; to get to my website.</p><p><strong>Build a branded channel</strong></p><p>YouTube will let you create a custom background for your channel. This allows you to have brand images or product images on the left and right sides of the main videos. You can often have a banner across the top as well. The goal of this branding wrapper is to help people realize exactly what you offer or sell even if the video doesn&rsquo;t make that clear immediately. Plus, you can have calls to action, such as, &ldquo;Subscribe to my YouTube Channel.&rdquo;&nbsp;</p><p><strong>Participate</strong></p><p>The last pointer is one I rarely see mentioned: Participate in the community. We don&rsquo;t tend to think of YouTube as interactive or as engaging as Facebook or Twitter. However, you get points, so to speak, from YouTube for watching other people&rsquo;s videos (make sure you&rsquo;re logged in) and they track all that data. As you participate and spend time on other channels, when you subscribe, when you comment, all of that helps your own channel, too.</p><p>Let me know what YouTube strategies are working for you in the comments below. And, if you want to &nbsp;test your own knowledge of online video marketing, visit my <a href="http://www.veri.com/t/youtube-marketing">OPEN Forum Crash Course</a> page.</p><p>&nbsp;</p><p style="margin-right: 0px; font-size: 14px; line-height: 18px; margin-left: 0px; font-family: Helvetica, Arial, sans-serif; ">* * * * *</p><p style="margin-right: 0px; font-size: 14px; line-height: 18px; margin-left: 0px; font-family: Helvetica, Arial, sans-serif; ">TJ McCue runs&nbsp;<a class="ext" href="/leaving-sba-dot-gov?url=http://www.techbiztalk.com" target="_blank">TechBizTalk</a>, a site to help business owners find useful and profitable apps.</p>

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I use video to promote my business and draw attention to my blogs where I offer useful information. If you aren't familiar with making videos, there are people on Fiverr.com who can help you get started
Most people don't realize it, but Youtube is considered the 2nd largest search engine, behind Google of course. If you make great videos and utilize Youtube properly, it's a huge asset.
Excellent point about participation in the YouTube community. Hopefully, your article will encourage users to engage with video just as they are doing on other social networks.
Great tips from those simple one's up to the trending ideas are all in one post, anyways having a credible title and proper description would are primary needs for a video marketing tactic. As descriptions plays an important role as they are the one who will be seen by viewers, make sure that the is short, brief and possibly catch the attention of online viewers. Additionally, the idea of interactive interaction with other users, answering possible queries in your own videos are also ways of getting more exposure. So always keep in touch! Houses in the Philippines
Excellent article. Online video is critical to good performance. We have a video channel at http://Positronic.TV - it's not directly business stuff, but it shows videos of our business events, and therefore helps us with the "cool factor" which is so important for a web design, SEO and marketing company to have. We've set up lots of our clients with YouTube channels where they post videos relevant to their businesses and then can embed them directly into their web sites for no charge. Remember, YouTube is the second biggest search engine in the world, much bigger than Yahoo or Bing.
Thanks for sharing. i really appreciate it that you shared with us such a informative post.. management degree, computer degree, online criminal justice degree, Online education degree
Online videos marketing is really helpful in marketing our business. I recently added videos for may business on a video hosting sites and I guess it will help me in the long run! Apartments for Rent in the Philippines
Most big corporations are using video marketing as well as social media like facebook to interact and grow the customer base
Great advice TJ. One other tip I would add to this is to fully transcribe your video. By doing a full transcription it gives the search engines much more to dig into and it gives your video a better chance at appearing in search results.
That's right. Following his tips will make our video marketing strategy more effective!

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