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People Can and Do Judge a Book By Its Cover!

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People Can and Do Judge a Book By Its Cover!

By Solovic
Published: September 29, 2011 Updated: August 1, 2012

Call me old fashioned, but I rarely leave home without making sure I look nice. Yes, there are those days when I'm not all gussied up, but I never leave home dressed in such a way I'd feel uncomfortable if I ran into customers or clients.

People make fun of me sometimes because of my focus on appearance. A lot of friends say, "It doesn't matter. No one cares." But people make assumptions about you and your abilities based on your appearance.

Since the 1990's there's been a shift in what's considered appropriate business attire. Leading experts proclaimed employees would be more productive if they dressed casually and comfortably at work. So companies started permitting team members to trade in business suits for a more casual wardrobe.

Today, the pendulum is beginning to swing back, however. Experts are finding casual attire often results in casual or sloppy performance. In fact, in a recent edition of The New York Enterprise Report, Guy Kawasaki said, "Likeability starts with a great smile, a great handshake and appropriate dress." Though they are duh'isms, many people don't do them. In fact, most people don't do them.

As a business owner, it's important to recognize that what you wear and how you look is an important element of your business brand. Whether you like it or not, people have a tendency to make immediate impressions of your professionalism from your appearance. Dressing professionally provides instant credibility and signals to clients, customers and colleagues that they're working with someone who takes the position seriously.

Think about the image you want your employees, customers and clients to have about your business. Are you dressing in a way that reflects that same image? As a business owner, you should develop a personal style that makes a statement about your business. You want to project confidence, credibility and character.

It's not only important for you to dress appropriately, but you also want to set a tone for your employees. After all, how can you expect your employees to dress professionally if you're dressing like a slob?

Here are some general guidelines that may help you establish a policy for your company.

  • Never wear clothing that makes a political or cause-related statement, unless it is directly tied to your business. For example, don't wear political buttons or t-shirts with controversial material. While the great thing about this country is that we have the freedom to express our opinion, in business it is best not to alienate a customer or client. Unfortunately, many people make quick and unfair judgments about others based on their beliefs.

  • Always dress in good taste. Not every business requires you to wear a suit everyday, but avoid pop-culture trendy attire. Clothing that is revealing or appears un-kept will not present the professional image your company needs.

  • Overwhelming accessories such as heavy jewelry or cumbersome bags are not recommended. You want your customer or client to focus on you and not be distracted by Christmas tree ornament earnings or a disorganized, overflowing briefcase.

People do judge a book by its cover. Make sure your business book has a cover that makes it a best seller.

About the Author:

Susan Solovic
Susan Wilson Solovic is an award-winning entrepreneur and journalist, author of three best-selling books, multi-media personality and a small business contributor to ABC News and other media outlets, public speaker and attorney. In addition to sitting on several executive boards of small business organizations, Solovic is the CEO and co-founder of ItsYourBiz.com – a company she led from a concept to a multi-million dollar enterprise.(formerly SBTV.com) She is also a featured blogger on numerous sites including Huffington Post, AllBusiness.com, Constant Contact, WSJ.com and Fast Company. Her forthcoming book, It’s Your Biz: The Complete Guide to Becoming Your Own Boss, is scheduled for release in October 2011.

Comments:

Yes they do. First impressions are everything. They can make or break you for sure
I have been in sales my entire life. I guarantee that people judge you by your appearance. Not only do they judge, but they are often right. If you want to build trust, do the things that would make you trust someone else.
Yeap, could someone please fix that page? It's not very pleasant to read plain text without formatting and images.
One more article with great content and poor formatting. Don't get me wrong, but it's not very pleasant to read such posts actually. So could please any moderator change the formatting of that article?
Our attire plays central role of what personality we are also our professionalism. In business sector it is important, uniformity should be implemented at all times even those attire are is in formal or casual attire that is related to the business it served. Houses in the Philippines
I agree with the other comment, it is so important to cover all aspects now with web design and online marketing. Missing any one of the key three elements will mean that you will not keep up with todays market. natural skin care
I tell customers the same thing when they think that their ugly or out of date web site still does the trick. Many customers now will simply move on to the next result on the search engines if they encounter a site that looks weak or unprofessional. Get you site designed by a qualified company that focuses on looks, functionality, and search engine optimization. You need all three to compete effectively in today's modern world.

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