Jump to Main Content
USA flagAn Official Website of the United States Government
Contracting

Blogs.Contracting

Register

Selling to the Government – 4 Tips for Meeting and Building Relationships with the Right People

Comment Count:
11

Comments welcome on this page. See Rules of Conduct.

Selling to the Government – 4 Tips for Meeting and Building Relationships with the Right People

By Caron_Beesley, Contributor
Published: August 9, 2012 Updated: August 11, 2012

Selling to the federal government can seem daunting for many small business owners. However, the market is lucrative – approximately $100 billion in contracts are awarded annually to small businesses – and once you have your foot in the door, it can be a profitable, long-term revenue source.

SBA has numerous resources and programs to help small businesses get established in this space, including the Government Contracting Guide and the Government Contracting Classroom. If you’re new to this market, you can also check out Selling to the Government – Get Started with these 5 Steps.

Once you’ve laid the groundwork, the next step is getting to know the influencers and buyers in this market. This is easier said than done, however, and requires time, perseverance and planning.  Here are four strategies that can help you develop a long-term business development strategy in the federal marketplace, based on the power of relationships.

Find a Mentor in the Federal Contracting Sector

Mentor-protégé business relationships are a great way to partner with someone who has already achieved success selling to the government. A mentor can help you gain access to decision-makers and opportunities that would be almost impossible for you to do alone. Two notable government-run programs are:

  • GSA Mentor-Protégé Program – This is designed to encourage prime contractors to help small businesses succeed in government contracting and enhance their ability to perform successfully on government contracts and subcontracts. This program is open to all small businesses (click here to determine if you qualify as “small”).
  • SBA Mentor-Protégé Program – If you qualify for SBA’s 8(a) Business Development Program (open to businesses considered socially and economically disadvantaged), then you can take advantage of the SBA Mentor-Protégé Program. It pairs your business with a mentor who has success in federal contracting, which can lead to potential joint ventures.
  • Join Associations and Groups – The federal government contracting space is populated with industry groups and associations that hold regular networking events and seminars that are often attended by agency and department-specific government officials. The government wants to know what the private sector can do for them.  So, much like a trade show in the private sector, events give you an opportunity to meet movers and shakers, learn what’s new on their agenda, and get insight into potential contracting and sub-contracting opportunities. Sample associations include ACT-IAC, AFCEA and Women in Technology (for the tech sector), Women Impacting Public Policy, and the National Association of Small Business Contractors.

Don’t Be Afraid to Use Social Media

LinkedIn has numerous groups to help build relationships between government contractors and agency officials. Don’t be surprised to find these officials actively using LinkedIn to learn more about contractors and set up meetings. So be active and make sure your profile is robust and up-to-date.

Twitter is also an enormously useful tool for staying on top of an agency’s news, their shifting dynamics and goals. Most government agencies are on Twitter now.

Network and Connect via Events

The government is hugely proactive in using its own sponsored forums to meet potential contractors – breakfasts, “table top” events hosted on-site at agency buildings, and industry days are great ways to meet government buyers. Industry associations also hold regular events, notably in and around the Washington, D.C., area. Even if you can’t grab more than a quick handshake with your target official, make sure to hand out business cards and follow up with a LinkedIn connection request. This takes you beyond networking to a connection that may count down the road.

Remember to do your homework before you choose which events to attend and, most important, find out who’s going to be there. Selling to the government is a niche business, so targeting the right individuals; understanding their roles, challenges and needs is essential before you sign up to attend!

The Bottom Line

Remember -- relationships are everything in this business and it takes time and perseverance to lay the groundwork and build connections and trust. But that long-term investment can lead to even longer-term gains.

If you sell to the government, what relationship-building tips have worked for you? Post a comment below or on the Government Contracting Discussion Board on the SBA Community.

Related Articles

 

About the Author:

Caron Beesley

Contributor

Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesley

Comments:

Thanks for sharing this article Caron. I agree with you that that selling to the government is a niche business that needs to target right individuals,roles, challenges and needs before you sign up to a network. Patience and perseverance are essential to be successful in building relationships with the right people. There are internet marketing agencies in San Jose that offer effective tips which help small business owners do what is right for their businesses.
Social networks have great potential! To establish the right connections to help people Dov without asking for anything in return, then the relationship between the partners will stonovitsya stronger.
Thanks Caron i really appreciate it.
Thanks for the post! To have a successful business, it is necessary to build up right relationships with right people. Building relationship is the tip to success. Using social networking sites will also prove to be beneficial for any business.
Please remember to utilize your local PTAC (procurement technical assistance center)we are a free government contracting assistance organization. find your local PTAC at www.aptac-us.org
Thank you for the link to the Government Contract Guide. I am kicking myself for not checking here first. This has been most helpful.
Having the right business mentor is very important for your business and its growth and success. Choose someone who takes your entire enterprise into consideration.
Thank you very much. I must say, I am truly impressed with your organization's dedication to service. Worked really well and made me more confident in presenting that session. The team building activity I did around it ROCKED!!Surround yourself with good people, good thoughts, and good ideas and you'll make those good things happen. regards. bizworldusa (This post was edited to remove a link. Please review our Best Practices for information about how to best engage with our online community. Thank you.)
I know a friend of mine works in the sales industry, selling equipment to the government. You have to make sure that your product is better than your competition and help them to understand how your product would benefit them.
Thank you Caron, this is exactly what I was looking for. Also, thanks to vrikhter for the governmentbids.com link.

Pages

Leave a Comment

You must be logged in to leave comments. If you already have an SBA.gov account, Log In to leave your comment.

New users, Register for a new account and join the conversation today!