Jump to Main Content
USA flagAn Official Website of the United States Government
Tools
null

Marketing

Are your marketing efforts effectively promoting your small business? Find out what topics and concepts you should consider when creating an integrated marketing plan.
  • article

    Marketing 101

    Do you know how to effectively marketing your business? Business owners should create strong marketing strategies to keep their market presence strong. Learn the marketing basics.

  • article

    Marketing 201

    Marketing efforts are the most successful when they focus on what the consumer wants, not on what you think the consumer wants. Learn about helpful hints and tips for researching your market.

  • article

    Advertising: The Basics

    Advertising can do wonders for your product sales and you know what that means: more revenue and more success for your business. Explore the basics of advertising.

  • article

    Email Marketing

    Email marketing is one of the most effective ways to keep in touch with customers. It's cost effective and can help build brand awareness and loyalty. Find out how email marketing can help you.

  • article

    Online Advertising Law

    If you plan to advertise online you'll need to understand some basic rules. Make sure you are aware of all advertising and marketing laws.

  • article

    Product Labeling

    Did you realize that the label and packaging on products you create or sell are forms of advertising? Learn about the general product labeling rules.

  • article

    Best Practices in Advertising and...

    If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing as well. Learn more.

  • article

    Advertising Specific Products

    The federal government regulates the advertising and labeling of a number of consumer products. Make sure you comply with requirements for specific products.

  • article

    How to Comply with Advertising Laws

    Are you complying with Advertising Laws? Before you start an advertising campaign, it's important to understand some basic rules. Learn more about federal, state and local laws.

  • article

    Telemarketing Laws

    The telemarketing industry is infamous for overly aggressive selling tactics and deceptive practices. Learn how to comply with telemarketing rules and regulations.