A lot of hopes are pinned on the holiday season this year. Of course, the holidays are always a key time for retailers, but after two years of economic doldrums, this holiday seaso;s sales are even more crucial for small business owners than ever.
While official projections for holiday sales have ranged from flat to slight growth, the overall consensus is that sales will rise this year. The National Retail Federatio-typically considered the most reliable monitor of retail sales--predicts that retail sales will increase by 2.3 percent. If you want to get your share of consumer- holiday purchases, here are some things you need to know.
Rieva Lesonsky is CEO of GrowBiz Media, a content and consulting company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva, and visit SmallBizDaily.com to sign up for her free weekly TrendCast reports.
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