After gathering feedback in small business focus groups in Baltimore, Richmond and Washington D.C., SBA is moving ahead with a series of communication initiatives that highlight how its programs and services can help entrepreneurs. In the process, the agency’s website at SBA.gov is pulling in increased traffic and engaging more entrepreneurs via social media.
Using a variety of tactics, including the SBA.gov website, email campaigns and social media, we’re packaging and sharing information about our programs to provide small business owners with a one-stop resource built around key topics.
For example, through targeted outreach and social media, one topic -- how small businesses can sell to the federal government and tap into the $100 billion that the government awards to small businesses each year -- saw a 72 percent increase in visits to the government contracting classroom page. Those visits resulted in a 255 percent registration increase in “Gov’t Contracting 101” courses.
Another topic highlights resources for women-owned businesses and has spurred a 92 percent total increase in page views by current or aspiring women small business owners. Other topics include tips to help reduce their taxes and how to take advantage of the President’s Startup America campaign.
The SBA has listened and acted and is putting the needs of small businesses front and center to demonstrate SBA’s continued commitment to better serve the needs of the nation’s 29 million small business owners.