Celebrating The Mentor Magic Behind Small Business Success
by bridgetwpollack, Contributor
- Created: June 17, 2013, 3:25 pm
- Updated: June 21, 2013, 12:33 pm
This week is my absolute favorite of the year because National Small Business Week marks the biggest celebration of small business the whole year long. Today, in particular, feels almost like Christmas Eve because tomorrow is the big celebration taking place right here in our own backyard of Washington DC. Small businesses from around the country will be recognized for their hard work and I couldn’t be more proud and excited.
Across the country, all year long, SCORE chapters work to help small businesses start, grow and succeed. Tomorrow we get to showcase a prime example of the wonderful work of our volunteers and the small business success they help create by honoring the 2013 SCORE Chapter of the Year. This year, the award goes to SCORE Lancaster located in Pennsylvania – a chapter that is truly innovative when it comes to educating and mentoring small business owners.
You need only witness the success of SCORE Lancaster’s clients to understand the great work this chapter is doing. Clients like USA Gypsum that, under the guidance of SCORE Lancaster mentor Lou Davenport, completely reworked their financial structure, resulting in incredible gains in profitability, a significant decrease in reliance on debt and overall, a sustainable new business model. President and General Manager of USA Gypsum, Terry Weaver, has worked hand in hand with his mentor for more than five years, continuously improving operations and has seen increased profits in each of those years. As mentor Lou Davenport says, USA Gypsum “is a great example of how a good business idea, combined with a fine work ethic and continuous business process improvement can all combine into a successful business that serves both market and community needs.”
Small business is certainly an important servant of local communities, but communities also help sustain small businesses. With this in mind, the volunteers at SCORE Lancaster pioneered a new method of client interaction called the Business Roundtable. Local small business owners meet to discuss issues they are facing and offer help to one another. It is a highly effective and popular event that is now utilized by chapters across the country to help small businesses interact, network and solve problems in a collaborative environment.
All year long, we are proud of the work SCORE volunteers across the country are doing. But this week, and especially tomorrow, is our chance to really put faces to those successes and give recognition to those who deserve it. Congratulations to all of the 2013 National Small Business Week Award Winners and to our Chapter of the Year, SCORE Lancaster. These small businesses and the mentors who serve them certainly have profound effects on their local communities and our country as a whole.
About the Author
Bridget Weston Pollack is the Vice President of Marketing and Communications at the SCORE Association. In this role, Bridget is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies for the organization to facilitate the growth of SCORE’s mentoring and trainings services. She collaborates with SCORE volunteers to develop channel marketing strategies and media / PSA efforts in order to acquire new clients and volunteers. Bridget develops SCORE’s online marketing strategy in order to increase clients’ consumption of SCORE services (mentoring and training). Finally, she continues to enhance and manage SCORE’s public brand and image through the development of promotional materials. Prior to SCORE, Bridget was at Mid-Atlantic Control Systems in Rockville, Maryland as Marketing Manager. There she created and implemented the company’s business-to-business marketing strategies, including redesigning a web site, developing marketing collateral and forming relationships with vertical market partners. Bridget has worked as a Marketing Coordinator at Temple University Health Systems in Philadelphia, Pennsylvania, where she focused on marketing Temple Heart & Lung Center as a center of excellence in the Philadelphia region. Bridget has her Master’s of Business Administration from Temple University and a Bachelor’s of Science in Economics from the Wharton School at the University of Pennsylvania. Outside of work, she coaches second grade girls soccer for Arlington County. She currently resides in Arlington, Virginia with her husband Rick.
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