Power User Spotlight: Starting a Business Takes Hard Work and Dedication
by ChristineL, Former Moderator
- Created: January 15, 2010, 11:02 am
Joseph Lizio is
the CEO of www.businessmoneytoday.com, based in Texas. He regularly blogs and writes
articles related to financing small businesses. Prior to starting his own
business, he worked at the Concho Valley Center
for Entrepreneurial Development, Wells Fargo,
and Intel. He holds a MBA in Finance from the University of Oregon.
While managing his
online business full time, Mr. Lizio (also known as phanio) has
been an active member of Business.gov's community since its launch, sharing
business finance information. He currently has the greatest number of replies
and one of the highest kudos counts of all members.
We recently asked Mr. Lizio
to share some more about his experiences as a small business owner.
How did you start your small business?
What was the deciding factor that made you ready to take the leap?
When I worked as an executive director of a business incubator
in Texas, I
realized that one of the greatest challenges that business owners face was
raising capital for their company. Many business owners believe that the bank
is their only source of funding, while in reality there are so many other
After I retired, I had some time in my hands, so I combined my
hobby - learning about websites, HTML, PHP, etc. - with my passion for finance.
Now, I run an online business that focuses on educating small business owners
about their financing options. It has been online for 2 years and is doing
What is the biggest challenge you faced in your experience as a small
business owner? How did you meet that
challenge? What were some of the lessons you've learned that you can share with
other business owners?
The biggest challenge I faced was involving myself in every
aspect of my small business. Since I had no experience with websites before, I
had to learn everything from the ground up and teach myself all the languages
needed to build a website. While I have a degree in finance, a lot of what I
know dealt with corporations so I had to learn more about small businesses.
I would say that dedication and hard work are essential to
starting and running a small business. It is also through dedication and hard
work that I was able to meet this challenge.
What are the biggest benefits of being a small business owner? What's the biggest thing you would miss if
you ended up working for someone else?
The biggest benefit is the freedom to decide the vision of my
small business. I am the person that
makes sure that it is my vision that
will be realized. If I wanted to make a change to my business, I can do it when
I want to and the way I want to.
On the other hand, I would need to go up the command chain of
the company to make a small change. There is so much less bureaucracy if you
are a small business owner.
Why did you choose to start an online business?
An online business is like any other business in many respects.
You have to define a need in a particular market, market your product and
service, and sell it. However, the big difference lies in the way you go about
marketing your product. If you own a retail store, you would probably put an ad
in your local paper to advertise your product. If you run an online business,
you would advertise through back links and SEO.
If you were to give a person who wants to start a business one piece of
advice, what would it be?
Starting and running a business takes hard work and dedication.
You cannot expect to have a successful business if you are not willing to put
the time and effort into it. Christmas is coming up and everyone has plans to
take a vacation. I will be here working on and running my small business.
You have been very active on Business.gov, answering questions and
providing suggestions. What keeps you coming back?
I have a desire to help and educate small business owners about
finance options and Business.gov is a great platform to do so. Members ask
great questions and I enjoy answering them. My favorites are questions that
delve in depth about the specifics of loans and finance.
Date registered: 3/18/09
Total messages posted: 324
Total kudos received: 238
As of January
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