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SBA.gov Website Focuses on Specific Needs of Small Businesses

by nicoj, Community Moderator

  • Created: April 4, 2012, 10:08 am
  • Updated: April 4, 2012, 10:09 am
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30 comments

After gathering feedback in small business focus groups in Baltimore, Richmond and Washington D.C., SBA is moving ahead with a series of communication initiatives that highlight how its programs and services can help entrepreneurs. In the process, the agency’s website at SBA.gov is pulling in increased traffic and engaging more entrepreneurs via social media.

Using a variety of tactics, including the SBA.gov website, email campaigns and social media, we’re packaging and sharing information about our programs to provide small business owners with a one-stop resource built around key topics.

For example, through targeted outreach and social media, one topic -- how small businesses can sell to the federal government and tap into the $100 billion that the government awards to small businesses each year -- saw a 72 percent increase in visits to the government contracting classroom page. Those visits resulted in a 255 percent registration increase in “Gov’t Contracting 101” courses.

Another topic highlights resources for women-owned businesses and has spurred a 92 percent total increase in page views by current or aspiring women small business owners. Other topics include tips to help reduce their taxes and how to take advantage of the President’s Startup America campaign.

The SBA has listened and acted and is putting the needs of small businesses front and center to demonstrate SBA’s continued commitment to better serve the needs of the nation’s 29 million small business owners.

Interested small businesses and prospective entrepreneurs should go to http://www.sba.gov/  and follow us on Twitter, Facebook & Blogs.

About the Author

nicoj's Profile Picture
My name is Nico and I'm serving as a moderator for the Community.
Tags: Community Blogs, In The Loop, Government Contracting, Marketing, Starting

Comments

Think Energy | Window Shopper | 4/12/2013 - 1:13 pm

We at Think Energy share your commitment to small businesses. Why? (This post was edited to remove a link. Please review our Community Best Practices http://www.sba.gov/community for more information about how best to participate in our online discussions. Thank you.)
Professional Web Site: Think Energy Small Business Insights

hongtranovem | Window Shopper | 3/18/2013 - 3:49 am

This comment was removed from public view (Irrelevant/Off-Topic). Please review the Community Rules of Conduct for more information.

huydntsolution | Window Shopper | 1/31/2013 - 4:08 am

1 vote
While many small business owners could use help to make their business more
successful, the sad reality is that they don't have the time to learn about
all these great programs or are resistance to change.
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digitalmarketing | Window Shopper | 1/27/2013 - 7:01 pm

Way to go! I love the free information shared here on SBA. I would recommend
looking at "Google+", it will soon become a highly important benchmark for
ranking and domain authority once Google rolls out with their "Author Rank".
Grow your business with the help of Digital Marketing
Professional Web Site: Digital Marketing Firm

digisumdesign | Window Shopper | 1/18/2013 - 3:04 am

Yeah, maybe I should try more advertising... I'm following sba on facebook
now, thanks for the info!
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drway | Window Shopper | 1/15/2013 - 10:34 am

Social media has really been a huge asset for our business. Getting customers
involved both on-line and off-line makes all the difference in the quality
and quantity of referrals. Thanks for the great article!
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zino | Window Shopper | 12/28/2012 - 11:26 am

I am company owner and I use
similar techniques to connect with our customers
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Calgary Moving Company | Window Shopper | 12/13/2012 - 10:24 am

We have recently begun to utilize social media to promote business! Social
media is a great tool to expand connections and draw in more business. In the
past four months that we have really been pushing with social media we have
noticed a difference in our clientele. We also noticed our ranking on Google
has improved.
Professional Web Site: King's Group of Companies

Carl_Grothaus | Window Shopper | 12/24/2012 - 1:31 am

Show Replied Text…
We have recently begun to utilize social media to promote business! Social media is a great tool to expand connections and draw in more business. In the past four months that we have really been pushing with social media we have noticed a difference in our clientele. We also noticed our ranking on Google has improved.
I think that's what you call PPC or pay per click. So gaining popularity
through clicks and going for seo would definitely increase ones google
ranking.
Corporate Promotional Products
Professional Web Site: Corporate Promotional Products

vietguysvn | Window Shopper | 12/3/2012 - 2:06 am

I definitely need to look more into services the SBA offers. So, far I have
not even been able to find a loan to help my business take off. I have been
working with no capital and minimal equipment to try and make things happen.
So far it has not worked out so great. So, I figured it is time to do some
research here on the SBA website.
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