QR Codes – What are they and how can this low-cost tool be utilized?
by sarahmillican, Community Moderator
- Created: August 29, 2011, 11:25 am
- Updated: August 29, 2011, 11:39 am
QR-codes are multi-dimensional barcodes that can be read by barcode scanner applications available on most newer smartphones, or they can be downloaded for free online. According to Nielsen.com we are at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to friends, the Internet and the world at large. The increase will be so rapid, that by the end of 2011, Nielsen expects more smartphones in the U.S. market than feature phones.
With the rise of smart phones overtaking feature phones, small businesses stand to benefit from the use of low-cost tools like QR Codes for activities like marketing, communication, and even product tracking. With a QR Code generator you can easily embed URLs into QR Codes and use them as great tools to tie real-world objects to online content. They can be located anywhere-on things like receipts, signs, advertisements, business cards, and products.
Most QR Code creators are free for download online and allow users to create their own QR Codes in (most times) less than a minute. You might also hear QR Codes referred to as paper-based hyperlinks. QR stands for “quick response,” because when a person comes across a QR Code, he or she can scan the barcode with a smart and instantly be direct to online content with the click of a button.
But do QR codes work? How much time time do people need spend reading and scanning the information accessed through a QR code?What audience groups are most likely to engage in QR codes?And how can your business take advantage of the benefits of QR Codes?
We’ll be exploring these questions in the coming weeks and hope you’ll join in the conversation of how your small business is utilizing (or thinking of utilizing) QR Codes for your products or service activities.
About the AuthorI'm a digital strategy consultant with ENC Strategy (www.encstrategy.com) and work full-time to support the Small Business Administration in growing and developing this online community to the best that it can be.
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