Adding Social Media to the Business Marketing Mix; No Longer a Question of Why, but How?
by Caron_Beesley, Community Moderator
- Created: May 6, 2010, 8:03 am
- Updated: February 11, 2011, 10:55 am
How does your business use social media in its marketing mix? If you use it to identify and attract new customers; then you are in the majority.
According to the latest
<p>And while social media adoption is up, doubts do remain. Here are some of the other key findings of the *<a rel='>As with all marketing tools, social media fits differently into every compan's marketing strategy. While almost every business could benefit from a blog, not everyone needs to be active on Twitter all day long. If your target market is not active on social networks, then perhaps it is't the right fit with your marketing goals. For example, some, not all, B2B companies might find it hard to build a following on Facebook, but if you operate a consumer business, such as a restaurant or cupcake bakery, then Facebook is an excellent way to reach and engage with potential customers eager for information about menu updates, special offers, and events.
<p>And while social media adoption is up, doubts do remain. Here are some of the other key findings of the *<a rel='>And while Twitter, Facebook and LinkedIn represent the most prolific social networking sites, whatever industry you are in, you can pretty much guarantee that, somewhere on the Web (from neighborhood online discussion boards to bloggers in your field of business), there is an opportunity to be where your customers are.
<p>And while social media adoption is up, doubts do remain. Here are some of the other key findings of the *<a rel='>Here are a few articles that explain how you can use social media to elevate your brand, improve customer service and generate business:
*Note: Hyperlink directs reader to non-government Web site.
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