Trade shows are big business. According to the Center for Exhibition Industry Research, more than 14,000 are held annually in the U.S., Canada, and Mexico, and no doubt some of them fit nicely with your small business marketing strategy. Trade shows provide a great venue for showcasing your business and its products, entering new markets, meeting and spending time with customers and suppliers, and of course, checking out the competition. But trade shows are also a huge investment of time, people, and money – all precious resources to a...
Do you have a rock-solid email marketing list of engaged prospects and customers that you can consistently communicate with? Building an email or direct mail marketing list is a persistent challenge for many business owners. In the first place it requires generating traffic to your website; it also requires a compelling hook, a good reason for someone to subscribe to your list. You also want to make it easy for people to subscribe to your list via your opt-in form. And last, but by no means least, you need to have a plan to convert your...
Given the potential financial risks involved in starting your own business, it’s no surprise that many successful entrepreneurs begin their businesses as part-time ventures. In fact, the old adage – “don’t give up your day job” – rings true for many would-be entrepreneurs who are well aware of the benefits of maintaining a salaried income until they can get their start-up venture off the ground. Likewise, part-time business ownership is also a great opportunity for stay-at-home parents looking to supplement...
Are you active on Twitter? Looking for more ways to improve the effectiveness of your Tweets? Getting the most out of our Tweets can really improve your brand exposure, drive traffic to your website, and show that you are active and engaged with your customers and prospects. But to do this you need to step back and assess where you are today and ask yourself a few questions about your Twitter strategy. For example: Do you find that you are largely using Twitter to share information about your business? Whether it’s events, promotions...
Did you know that an astonishing 52 percent of small businesses are home-based? That’s according to the SBA’s Office of Advocacy. Running a home-based business must have numerous advantages for many business models, and for businesses of different ages. For example, during the start-up phase it represents a low-cost and low-risk avenue for conducting business. However, a home office has its limitations. Small business owners often find that they are not cut out to work from home, or they’ve found their enterprise...
Written by Caron Beesley Of all small business growth strategies in the U.S., franchises are probably one of the most successful distribution systems ever devised. If you are on the cusp of growth, franchising your small business may well be worth a look. But how do you know if franchising your current business is the right option for you? Here are some considerations to bear in mind as you go about deciding whether your business is ready to be franchised. Is Franchising a Good Technique for Expansion? One of the huge benefits of franchising...
Working into retirement isn’t something most Americans would have anticipated as recently as five years ago but come 2012, 20 percent of the country’s workforce is expected to be 55 or older.* Combine these demographics with the continued impact of the recession, and you can see a solid trend emerging that reflects more and more seniors and retirees choosing entrepreneurship to boost their retirement income and pursue long-held dreams of going into business. In fact, statistics show that 15 percent of workers expect to start their...
Don’t you just hate it when you walk into a store or business and the first person you come across is unwelcoming, disengaged, or neutral at best? It immediately sends the message that the employee is not happy, that this might not be a great place to work, and, by extension, is it really the kind of business you want to give your patronage to? Studies have long shown the links between employee morale and business success, but new findings published in the Journal of Service Research,* demonstrate direct links between employee...
Have you ever considered lowering your prices in order to increase sales or remain competitive? In the current economy it’s a question faced by more and more business owners looking to attract new customers and keep existing customers coming back. The trouble is that the answer isn’t always black and white. Cutting prices can have a number of consequences: It lowers the perceived value of your brand and product –Even the big brands are guilty of this and the effect over time is detrimental. Like everyone else, many mall-...
How’s your business blog doing? Running out of ideas? Struggling to keep it up-to-date? You’re not alone. In the busy-ness of business, keeping your blog fresh is not always at the top of your mind and not always the easiest chore to check off your list. The problem is, if you really want to make an impact you have to keep your blog updated regularly to keep visitors interested. Here are a few other reasons to keep your blog fresh: Search engines love to provide their customers with relevant, helpful, and up-to-date content and...
Top Rated Articles
About This Blog
General small business tips and tricks.
- July 2014 (13)
- June 2014 (17)
- May 2014 (23)
- April 2014 (28)
- March 2014 (21)
- February 2014 (16)
- January 2014 (22)
- December 2013 (15)
- November 2013 (26)
- October 2013 (17)
- September 2013 (24)
- August 2013 (21)
- July 2013 (26)
- June 2013 (24)
- May 2013 (29)
- April 2013 (29)
- March 2013 (27)
- February 2013 (26)
- January 2013 (30)