Focusing Your Business’s Social Media Strategy
by bridgetwpollack, Contributor
- Created: February 6, 2014, 4:52 pm
- Updated: February 6, 2014, 4:55 pm
You’ve heard time and again that social media marketing is the key to your business’s success. But, do you know where the corresponding lock is? Or how to use it? Social media can seem like a behemoth of a marketing strategy sucking up all your time with results that trickle in at first. Well, fear not; we’re here to set you on a clear, strategic path of the right ways to make social media work for your particular enterprise.
Start with the Big Picture
Is anyone on Google+? Will all these social media efforts even make a dent in my bottom line? What time of day should I post to get maximum exposure? You’ve got questions and we’ve compiled the answers. The new infographic, “2013 Small Business Social Media Trends” answers all the questions you’ve been pondering regarding social media’s effectiveness for small businesses, recommended posting frequency, emerging social networks and tips to keep in mind to get the biggest bang for your social buck.
Just “Be Likeable”
Sounds easy enough, right? Today's consumers are looking for businesses to display certain qualities on social media: accessibility, responsiveness, value, authenticity, adaptability and more. In his recent SCORE LIVE webinar, “Why it Pays to Be Likeable - 7 Simple Social Media Concepts To Drive Results” best-selling author & CEO of Likeable Local, Dave Kerpen, shared his 7 tips for harnessing these traits to become more likeable and ultimately see greater business results.
- 1. Listen
- Be Responsive
- Tell, Don’t Sell
- Be Transparent
- Be Authentic
- Be a Team
- Be Grateful
Listen in as Dave shares examples, anecdotes and quotes explaining why each of these 7 concepts is critical to your business achieving social media success.
Handle Negative Comments
You’ve tried your best to be likeable but somehow it’s happened: the dreaded negative comment! It’s not the end of your social media efforts and definitely isn’t the end of your business. In her recent blogpost, co-founder of IgnitorDigital.com, Carrie Hill, walks you step-by-step through dealing with negative comments on your business’s social media pages. As Carrie says, “The benefits of being online and active in social media far outweigh the negative aspects – but when the negative does rear its ugly head – you need to be ready with a solid strategy that your whole team is aware of.”
In the end, you’ve probably come to realize that the social realm is a place your business needs to be. Like really needs to be in order to survive. As with all initiatives in your business, your best bet is to make a plan, follow through, get everyone on the same page, analyze and revise....and get a SCORE business mentor to help you!
About the Author
Bridget Weston Pollack is the Vice President of Marketing and Communications at the SCORE Association. In this role, Bridget is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies for the organization to facilitate the growth of SCORE’s mentoring and trainings services. She collaborates with SCORE volunteers to develop channel marketing strategies and media / PSA efforts in order to acquire new clients and volunteers. Bridget develops SCORE’s online marketing strategy in order to increase clients’ consumption of SCORE services (mentoring and training). Finally, she continues to enhance and manage SCORE’s public brand and image through the development of promotional materials. Prior to SCORE, Bridget was at Mid-Atlantic Control Systems in Rockville, Maryland as Marketing Manager. There she created and implemented the company’s business-to-business marketing strategies, including redesigning a web site, developing marketing collateral and forming relationships with vertical market partners. Bridget has worked as a Marketing Coordinator at Temple University Health Systems in Philadelphia, Pennsylvania, where she focused on marketing Temple Heart & Lung Center as a center of excellence in the Philadelphia region. Bridget has her Master’s of Business Administration from Temple University and a Bachelor’s of Science in Economics from the Wharton School at the University of Pennsylvania. Outside of work, she coaches second grade girls soccer for Arlington County. She currently resides in Arlington, Virginia with her husband Rick.
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