Location, Location, Location: Where You Run Your Business Matters
by BarbaraWeltman, Guest Blogger
- Created: July 20, 2010, 5:47 am
Some places are business-friendly; some are not. If you are about to start up or expand your business, consider what your choice of location can mean to your success.
Why location matters
Many entrepreneurs start up where they happen to live and fail to give much thought to the implications that their choice of location can have for their business. Their home city or town is the place they know best, among the people they know well. Yes, this can be advantageous to a point, providing networking opportunities which are very helpful to a business. But initial connections to a spot only go so far in helping a company to operate and thrive. Location can impact you in many ways:
Crime. There is an invisible cost to business in crime-ridden locations and businesses in such locations will suffer, so you want to be sure that you choose a spot with a low crime rate.
. Depending on the type of business you run, there may be a number of rules to follow concerning waste management, use of certain chemicals, and more.
. Labor-intensive businesses have a higher cost in states with higher insurance rates than in lower-tax states.
Businesses consuming a lot of electricity may pay substantially more in one state or part of a state versus another.
Some states more highly regulate this insurance than others, making it more costly for some employer in certain industries to operate than if the'd chosen another location.
Every state says it wants to be business-friendly, but only some deliver on this promise. Government rules, taxes, and other factors can make it more difficult to open a business, operate and grow. Look for a state that makes it easy to get started and function. Find a link to regulations in every state from Business.gov. Here yo'll find answers on how to register your business or incorporate, taxes filing requirements, worker' comp and unemployment tax requirements, and more.
Like states, some cities and towns also make it easier than others for businesses to get started and operate. New York Cit's Small Business Services, for example, has a Small Business Express, which is a one-stop site to apply online for licenses, permits and certificates that are needed by a business to operate. Some locations, however, have red tape that can tie a business up and keep it from opening for months. In considering a specific location, check:
¢ Neighborhoods. Some areas may be prospering while others are declining. The fact that you may be able to obtain an attractive rent should not be the deciding factor if that rent gets you a store in a neighborhood with high crime and low customer traffic.
¢ Transportation. If your business depends on customer traffic, check access to transportation. Is there public transportation near your proposed location? Is there adequate parking for customers who drive to your business.
¢ Zoning regulations. These restrict where you can operate a business and even what type of business. For example, you may be barred from setting up a commercial concern in an area zoned for residential property. Zoning can even impact home-based businesses.
It's a good idea to talk with local merchants to get their take on the town's attitude toward business. You may find, for example, that the area has more rules than those in the Internal Revenue Code, and this could make your business life difficult there.
Finding business-friendly states
Some businesses have to locate in specific areas to take advantage of natural resources, transportation hubs, or for other reasons. If you want to run a charter-fishing boat for deep sea fishing, you can't operate from Kansas. Many businesses, however, are essentially free to choose a location. This is especially true today for Internet-based businesses that could be operated from just about anywhere.
There are some resources you can use to find states that are favorably-disposed to business. These include:
¢ *Business Owner's Toolkit has a graphic easily depicting the best and the worst states when it comes to individual income taxes, corporate taxes, and property taxes.
¢ *Small Business & Entrepreneurship Council's Small Business Survival Index ranks the policy environment across the nation.
The point to remember is to take your time before choosing a location. Do your research. Talk to other business owners. Then make an informed decision.
*Denotes a non-government web site
Barbara Weltman is an attorney, prolific author with such titles as J.K. Lasser's Small Business Taxes and The Complete Idiot's Guide to Starting a Home-Based Business, and trusted professional advocate for small businesses and entrepreneurs. She is also the publisher of Idea of the Day® and monthly e-newsletter Big Ideas for Small Business® at www.barbaraweltman.com and host of Build Your Business radio. Follow her on Twitter at BarbaraWeltman.
About the Author
Barbara Weltman is an attorney, prolific author with such titles as J.K. Lasser’s Small Business Taxes and The Complete Idiot’s Guide to Starting a Home-Based Business, and trusted professional advocate for small businesses and entrepreneurs. She is also the publisher of Idea of the Day® and monthly e-newsletter Big Ideas for Small Business® and host of Build Your Business Radio. She has been included in the List of 100 Small Business Influencers for 2011 and 2012. Follow her on Twitter: @BarbaraWeltman.
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