Use social media in your small business? Share your story
by CraigColgan, Performer
- Created: February 12, 2010, 12:21 am
Author Laura Fitton describes an
experience typical to many new users of social media:
be candid, Twitter sounds idiotic at first,' she says in
'It's true. But it's also true it's changed my life and career a bazillion
ways. I've gone from homebound mom of two babies under 2 to solidly booked,
traveling around the world and extraordinarily well-networked.' As well as
the author of -- you knew this was inevitable --- the brand new Twitter for
I want to
know: What is the experience like for those who have decided that social media
engagement is essential for their small businesses right now? Is it any
different from what Fitton describes? Do small business owners have time or
patience to hang on through the 'idiotic' phase? In short: Why
So: I want
to hear your social media/business success story.
As well as
your social media/business fail story.
them to me at firstname.lastname@example.org. Or find me on Twitter: @ccwriter. I will
follow-up to as many as I can with a few questions: What is it about your use
of Twitter or blogging or Facebook or video or any other combination of social
media tools and tactics that you believe makes it/them actually work for
your small business? What does not work? And: How do you manage
your time around all this?
will blog about these stories here because I believe that many of these tales
are flying under the radar. And that's a problem. Learning how Dell or Ford or
Comcast or Jet Blue have invested in use of the social Web is one thing. These
firms and their efforts online have drawn plenty of attention. But for the rest
of us, we want to know:
business, is a serious commitment to social media worth it?
those who I follow on Twitter, that question has long been settled. But many of
these people work in media or marketing or political firms and spend their days
[and nights] on computers and mobile devices all day long. The social media
world has become a large part of their world. Of course this crowd says
online socializing and sharing and content creation and linking -- to and with
the vast world at large, not just people you know -- are essential for all business.
Are they right?
operators of delis tweet about their businesses? How many home remodelers and farmers
and workout center owners and picture framers do so?
no shortage of those out there offering advice on all this. My contribution to The Industry Word won't be
about advice. I want to instead listen and engage with your stories and your
experiences, to hunt for what works and what does not. I will ask
plenty of questions. I want you to help me answer them.
way, I hated Twitter initially. Before I used it. The concept was ridiculous.
It was marketed in a way that put off way too many people, I believe.
did not use Twitter for the first time until January 2008, researching this piece for the
I can remember a detailed phone conversation with my editor as I did my best to
explain just what this new thing was, and how it worked. It took awhile.
Fitton, a description of Twitter that is better than 'microblogging'
is 'microsharing.' Which to me sounds like a good distillation of the
larger concept behind all social media.
So tell me
your story. The world of small business needs to hear it.
speaking of remodeling contractors who tweet: This one has 2,956
followers. And counting.
Colgan is a technology and media writer and blogger based in Washington, D.C.
address is email@example.com
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