Last month I was asked to sit down with another Adviso;s client to review their holiday marketing collateral and make suggestions to improve the design. On first glance there were several key changes that could be made to improve the design as well as the probability of getting the desired result of more holiday business. But predominately the element needing change that stuck out most was the one that was missin- the customer!
Like most small business owners we advise, this client was passionate about his product. So passionate that i-s all...
Obviously, if you're going to invest in a business of your own, you'll want to make some money, right? But, is that all you're focused on? Will only making money do it for you?
Most of the prospective franchise owners that I've consulted with don't even want to make lots of money! Are you surprised?
Now, I'm not saying that these folks don't tell me things like, 'Joel, of course I'd be fine making a lot of money.' or, 'I'm certainly not going to turn down $200,000 a year in profits from my franchise...
Government contracting so often gets a bad wrap. I;s too hard to land a contract, awarded contracts are unfair, government is uncooperative, or industry is uncooperative. -ve heard all these and many, many more.
It has become almost chic to insult the contracting process.
There are certainly things within government contracting that need to be fixed. This is nothing new. But, instead of focusing on those, I would like instead to talk about someone trying to make the process better- what h's doing, and how it will help small businesses....
The holidays are such a wonderful time of year. Most everyone is in a festive, friendly mood. Yet, despite the fun and gaiety, it is also an extremely stressful time, particularly for women business owners.
It's a proven fact, the majority of all domestic responsibilities fall on women throughout the year. We are the social planners, organizers, decorators, chefs, car service providers, community volunteers, care-givers and overall general managers of our homes and families. And all of this comes on top of our normal 60-hour work...
Out in the real world, in small business and entrepreneurship where growth comes more as a result of hard work and following through than because of broad strategies, it's too easy to lose site of the big picture and instead focus on the driving route and never ending details. My suggestion for 2011 is: step back for a bit, take a look at the big picture, and focus on growing smarter, not harder.
The illustration here shows the basic wisdom of the Ansoff Matrix Model, developed at Harvard a couple of generations ago, yet still worth...
The years end is a great time to revisit your marketing plan and see how effective it has been in the last year and what you can change going forward. With the economy showing signs of recovery, a marketing checkup is a smart tool to help you position your business for growth in the coming year. Her-s what to evaluate.
Your marketing plan. To begin, take a look at your current marketing plan. What are the elements of your marketing mix? What are you doing and how often? How much is it costing you, in both money and time? (Today many...
If, like most small business owners, you use your personal car for business, be sure to follow tax rules so yo;ll get the biggest write-off yo-re entitled to.
There are two ways in which to figure the deduction of your business driving costs: track the actual expenses for use of your car on business or rely on a standard mileage rate fixed annually by the IRS.
Standard mileage rateThe standard mileage rate is fixed each year by the IRS and relieves you of the chore of keeping receipts for car-related expenses. This rate takes the place of...
Although we may not be excited about it, by now we are used to this economic climate. Even as we work to constantly enhance our personal economy, we know the face of the larger financial situation like the back of our hands (especially as it relates to shopping -- after all it's that Holiday shopping season).
I;s the classic retail challenge in a strained economy:
1. higher unemployment rates equals less retail shopping,
2. fear about our personal economy equals less retail shopping, and
3. less shopping usually means less retail income....
There are two words used in the franchise industry that
can be downright dangerous for some folks that are considering franchise
The words that ;m about to share with you are what I
call,-visual words- Yo'll'see
The two words that 'm referring to are'turn-key'
What was the first picture that came into your mind when
you saw those two words?
For me, I saw a key going into the door of an anonymous
retail or food franchise. Then, thoughts of instant business success soon
followed in my little franchise vision.
Now, 'm going to...
Government business is big business; especially for small businesses.
Hundreds of small businesses make millions of dollars every year providing their services and products to the government through, for example, a General Services Administration (GSA) or Veteran- Affairs (VA) Multiple Award Schedule Contract.
Some of these companies also lose millions of dollars every year because they do not follow the government rules and regulations that go along with their GSA Schedule contracts.
Trade Agreements Act (TAA) infringements, defective...