A television appearance. A radio interview. A magazine article or a mention in an popular blog. Every business owner understands the value of positive media coverage. Ther;s no better way to build your brand. Media coverage is significantly more credible than paid advertising because the content is developed by an unbiased, third-party source. Tha-s why companies spend a lot of time and effort trying to capture the medi-s attention.
What would you do if the Today show called you? Would you be ready? You certainly do't want to blow your...
Is it time to revise your business plan? Join the club. Most well-managed businesses revise their plans often. They realize that what really optimizes the business is not just a one-time throw-away business plan, but a business planning process that involves regular review and revision. The planning becomes like steering, which means management. and metrics. And accountability. I;s about managing change.
With that in mind, -ve developed this list of 10 signs that you need to revise your business plan.
1. Declining cash balance .
I;s fair to say that over 30% of the folks I talk to about franchise ownership, whether i-s in a seminar setting, or during a franchise opportunity consultation, bring up-Home Health Care Franchises'
These are some smart people.
The changing demographics in the US are a huge factor in the popularity of franchise concepts that are tackling our aging population.
This year, in my annual 'Franchise Trends
Is that a fair question? Will that question give you a reason to slow things down a bit, if yo;re already in the throes of franchise exploration? Good!
Are you currently experiencing one of the following problems?
Out of work/ca-t find a job
Miserable in your current job
Not making enough money
Working too many hours (for someone else)
If yo-re having career-related problems like the ones I just named, maybe i's time to look into franchise or even non-franchise ownership ideas. But, are you willing to sacrifice a lot of the things that you...
Last month I discussed the difference between a personal brand and your business brand and tried to make the connection between the two more clear. I also discussed how your personal brand can impact your business brand and gave examples of how it can be harnessed beneficially. One thing I did not address is protecting it. Here, in an abridged version of his latest post*, Michael Bowers* of the Ohio Small Business Development Center reflects on a celebrit;s recent use of their personal brand and discusses the importance of being cognizant of...
Some places are business-friendly; some are not. If you are about to start up or expand your business, consider what your choice of location can mean to your success.
Why location mattersMany entrepreneurs start up where they happen to live and fail to give much thought to the implications that their choice of location can have for their business. Their home city or town is the place they know best, among the people they know well. Yes, this can be advantageous to a point, providing networking opportunities which are very helpful to a...
Online marketing is taking up an increasing share of the budgets of small businesses. Ther;s no mystery behind it: online is where customers are gravitating. So if you want to attract customers, and serve existing customers with new products and services, you too need to be placing an increasing proportion of your marketing budget online.
But in a small business i-s important to spend wisely, because our resources and budgets are limited. You want to focus on techniques that consistently deliver a powerful return on investment (ROI), as...
Whether your business targets consumer or business clients, whether you sell products or services, one of the best ways to boost sales is by boosting your own profile as an expert in your industry. Gaining a reputation as an expert is easier than ever toda;and one of the smartest ways to do so is by hosting your own Internet radio show.
If yo-re not familiar with Internet radio, her-s a rundown. Listeners access the shows via computer. They can listen on the computer while working, or download shows to their MP3 players or smartphones. The...
Small business owners looking for government contracts may not know that there is an entire organization out there set up to help you land government business. This organization hosts networking events, procurement conferences, business-strategy workshops, and more; in your geographic area.
This organization provides direct access to information about subcontracting, and goes so far as to provide a list of business opportunities directed precisely at the small business owner looking for government work.
This organization is the GS-s Office...