The Web has found its killer-app, and it is social media.
No question about it. In the decade of the 'aughts,' business learned that their customers are using the Internet in a way that puts sharing and socializing front and center, instead of what many thought the whole point would be: assembling and displaying vast piles of pretty but unconnected content. This was a shock. Should it have been?
Regardless, many businesses want to make up for any lost time. Businesses are racing to social media, learning as much as they can as fast as...
Small and medium-sized businesses want and need to deal with governments at all levels. Thanks to a listserv I monitor, I came across these sources of state and local government information.
USA.gov. Look on the right side of the home page for a link to Government Agencies
*The State and Local Government Internet directory 'provides convenient one-stop access to the websites of thousands of state agencies and city and county governments. Use the drop-down menus on the left to view directory pages for: •States: State Government Offices -...
Want to give your company a higher profile online? If starting your own blog seems like too big of a commitment for your business, don't worry. You don't have to start your own blog to get publicity-you just have to get mentioned in someone else's blog.
Before you begin your quest to get blogged about, it's important to understand a few things about blogs. Most successful bloggers post new content at least two or three times a week. Of course, many of them post much more frequently than that-several times a day isn't unusual. That means...
You may have incorporated your business or formed a limited liability company (LLCs) with the idea of obtaining liability protection for your personal assets. Think you’re protected? Think again. You may not have the protection you expect.
Here are three traps that can put your personal assets at risk and how you can protect yourself.
1. Sloppy business practicesGood business practices require that you keep good books and records on your business activities and that you separate your personal finances from your business finances....
If you are a fitness aficionado (or if you aren’t but wish you
were), then perhaps you have noticed the way that doing exercises
changes the way you move.
Dancing does the same thing but I figure there are probably fewer
ballerinas out there than there are microbusiness owners trying to
avoid becoming mouse potatoes. Besides, for some of us, (aerobic) dance
is our favorite form of exercise.
See, you can think about improving your posture. You can
spend a small fortune getting yourself adjusted while enduring lectures
Do you remember the last time you made a major purchase? Whether that purchase was a house or a car, you attempted to gather as much information as possible in order to make sure you were doing the right thing. Well, investing in a franchise business of your own is major. Here's how to research one.
I do about 20 franchise seminars/classes a year. I enjoy it, and I feel that my audiences benefit tremendously. Once in awhile, an audience member will come up to me after my presentation, and say this:
'Joel, I wish I would have heard...
Sometimes it seems like the government speaks another language. There are thousands of government acronyms, from agency names to company designations to personnel titles.
In today’s post, I provide a short glossary of government-contracting acronyms.
Phase 1 Acronyms
GSA: This is probably the most basic government-contracting acronym you’ll come across. It stands for the General Services Administration – the government agency that connects government buyers with commercial sellers. If you want to sell to the government,...
As an employer, you can be held liable for actions that occur during or as the result of your company-sponsored social event – particularly if alcohol is being served. It’s a concept known as social host liability, and it is recognized by many courts across the country. While each state’s laws differ, there are some general guidelines you can follow to make sure your holiday festivities are fun, safe and don’t land you in court.
Make sure employees understand attendance at the company-sponsored event is purely...
Manage your long-term goals and the short-term steps to achieve them. Develop measurement and accountability. Optimize your use of resources. Manage your business better. All of these benefits can be part of business planning process, whether you fully develop a formal business plan document, or not.
This is a classic case of keeping it simple. I call it the Plan-as-you-go Business Plan. It's just big enough to manage your business, with no extra effort. I could also call it the 'just-big-enough business plan.' It's not a plan...
Producers, distributors, marketers,
equipment manufacturers, and representatives from just about every area of the
domestic wine industry have embraced social media strategies with plenty of
enthusiasm. What have been the results of this emergence in such accessible
technology that is still new but clearly powerful? And what does it mean for
the rest of us?
Here are five ways you can benefit
from what the online wine world has accomplished. In short, do what they do:
1. Boost your involvement in a trade
group. What could be more