While I certainly can’t make this career decision for you, I can certainly help you put both choices into perspective. Let’s see what’s what… If you’re contemplating which direction you’d like to take in your professional life, you certainly have lots of choices: 1. Keep your current job (I’m assuming you have one) 2. Keep your current job, but ask for a promotion 3. Keep your current job, and look for a better one 4. Keep your job, and look for a way to become your own boss 5. Leave your job, and...
As we begin this holiday season, a lot of small business owners say they don’t feel much like celebrating. It’s been another tough year, and there isn’t much evidence the economy is going to get any better in the near future. As a result, many of the small business owners I’ve talked to aren’t planning a holiday party for their team this year. There simply isn’t enough in the budget for a seasonal soiree. While it’s understandable that cash-strapped...
I know it’s tough to build a business and keep it growing through the years, because I’ve done it. Don’t forget that good business planning can help a growing business stay focused and efficient, even as you manage the daily routine and changing markets. Here are my three favorite easy ways to get back on track with business planning. These are all things I’ve done myself. 1. Listen actively to a few of your customers I mean this as exactly what it says. I’m not saying you do a market survey or a...
Selecting which type of financial institution to handle your personal or business banking account largely depends on your financial needs and personal interests. Banks offer a wide range of services and are more accessible to customers on a larger scale. For example, if you have an account with a branch of Chase in Michigan, you can access that same account at any Chase branch and ATMs in Texas. This makes it easy if you are a frequent traveler. With a credit union, you have limited ATM access all across the country. Credit unions typically...
Let’s cut to the chase: Cold calling as it has been done over the last 20+ years is dead. But calling prospects and customers is still a valid way to move a sale forward. Experts can argue all they want over the semantics, but the phone and in-person conversations are what bring in revenue. Social media helps move a call from cold to warm. It warms up a relationship or a gets a conversation started, but I have yet to have a business to business (B2B) sale happen solely via email or Twitter or Facebook or my website. People like to talk...
The holiday shopping season is already upon us, and as soon as Thanksgiving passes, it will hit full swing. The good news for small retailers is that it's not too late to grab your share of holiday shopping dollars—but with Black Friday just a week away, you do need to act fast. Here are five things you can do right now that will make a huge difference in your holiday retail sales: Get involved with Small Business Saturday. Sponsored by American Express, this nationwide initiative to encourage consumers to “buy local...
While 2011 is not yet over, it’s not too early to starting planning ahead for 2012. If your business has employees, here are some things to help you get ready for next year. 1. Decide on wage increasesIf you can afford to give raises, you probably want to keep up with what your competitors may be offering. According to *one survey, most companies are giving raises of 3%. Raises are running higher for technology jobs. 2. Set retirement plans in motionTo enable employees to make salary elective deferrals to 401(k) and other similar plans...
Long before I entered the marketing and business development arena poor service was a pet peeve of mine so let me apologize ahead of time if my soap box rears its head in this post. I’ll do my best to keep it at bay. Prior to becoming a marketer I was a consumer. I of course still am a consumer but one with a heightened awareness to the advertising and promotional tactics used to attract me. A bit closer to home though is my heightened awareness to the need for the service or product to fulfill on the marketing promise made about...
Software is now officially approaching its 60th birthday – did you know that? Software got its start in the 1950s. And computers have had a place in the small business workplace for decades, especially starting in the1980s with the advent of Apple computers and the IBM personal computer. With software and hardware being around for so long, you'd think we business owners would know all the benefits of technology in our businesses, right? But here's the rub. A lot of technology change has occurred in just the past...
All prospective franchisees have one thing in common: curiosity. They’re all curious about income. They all want to know how much they’re going to make. It’s to be expected. After all, if one is going to invest their own money into a franchise business start-up, they should be able to get their salary range, right? If you’re looking to become the owner of a franchise, it’s important that you know some basics, up-front. One of them concerns your salary. That’s what this post is about. First off, I hope that...
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