You do;t need a degree in public relations to effectively publicize business to the press. And you do-t need a huge marketing budget either. What you do need is a clear understanding of how to reach reporters and what the-re looking for. These 10 tips will get you started. 1. Know what makes you newsworthy. This differs for each media outlet. If you own a restaurant, the town newspaper might be interested in your grand opening. An industry magazine might be interested in your che's unusual management style. A'gree' publication might write...
As small businesses have struggled to survive during the recession, it has been difficult to reward employees with raises and/or bonuses. In fact, many small firms found it necessary to cut employee salaries, perks and benefits in order to survive financially. As we approach the end of 2010, the picture doesn't appear to be getting any better. Only a small percentage of small businesses say they'll be offering salary increases this year. And those who do plan for the increases to be limited. So how can you reward employees for...
Reality check: how many times have you eaten at a restaurant whose strategy was high end and delivery low end? How many times have you dealt with a business preaching customer service that did;t really offer you any? How often do you run into a business whose strategy aims to please, but its business, the people in it, and the decisions they make, do-t really aim to please? Tha-s all about strategic alignment, which is a nice business-like way to talk about actually doing what you say yo're doing. Not just talking about strategy, but also...
The term bond - brings to mind an investment that returns interest income to the investor. But there are other types of bonds that have nothing to do with investing; they relate to business operations and function much like insurance. Understand what a bond is, when it's required in your business, and how to get it. What are business bonds?Bonds, in the business context, are like insurance. They back up a promise to do something; if the promise is breached, the bond pays off to complete the promise. Common bond-types are: Fidelity bonds...
If you are considering franchise ownership, the place to start is at your kitchen table... In order to find out what opportunities you should be looking at, you need to get a legal sized piece of paper, a ruler, and a pen or pencil. Once you have those in front of you, do this exercise; 1. Put your piece of paper on a flat surface 2. Place your ruler on the paper, dividing the paper in half 3. Using the ruler's edge, draw a vertical line down the middle of the paper 4. On the left hand side list all of your assets. These...
Today I sit in day one of the Ohio SBD;s Statewide Conference and what do you think the word of the day is? Well, the word of the day is actually-cluster- but the true word of the day is the same as always when the question of what our clients need most is presented''fundin'. We receive about 10 to 12 calls a day for new requests for advising services and 90% of those requests are for help with obtaining funding. The conversation with our potential clients always displays their passion and their excitement in how they believe that...
In theory, buying the hottest franchise around makes a lot of sense; ther;s probably some serious buzz about the franchise, which means that lots of potential customers know about it. Can you imagine opening up a franchise in a market that already has customers waiting patiently for your arrival? That would be fantastic! Once in awhile, things happen like that. More often than not, they do-t. Of course, it depends on the type of franchise yo-re buying; if yo're buying a home-based consulting type of franchise, i's not like yo'll be having...
Finding the best opportunities in government; particularly for small businesses- can be a challenge. Some small businesses find there are so many opportunities that i-s difficult to choose the ones that will provide the most lucrative results. Other small businesses have a hard time finding the opportunities that are most relevant to them amid the noise and the contracts that seem much more appropriate for larger contractors. That's what this blog post is all about. There is a lot of government money waiting to be spent on small...
A lot of hopes are pinned on the holiday season this year. Of course, the holidays are always a key time for retailers, but after two years of economic doldrums, this holiday seaso;s sales are even more crucial for small business owners than ever. While official projections for holiday sales have ranged from flat to slight growth, the overall consensus is that sales will rise this year. The National Retail Federatio-typically considered the most reliable monitor of retail sales--predicts that retail sales will increase by 2.3 percent. If you...
There have been a number of major pieces of federal legislation this yea;the HIRE Act, the Patient Protection and Affordable Care Act, and the Small Business Jobs Act--creating tax opportunities specifically for small businesses. However, you must act fast to benefit from many of these breaks. Here are some key provisions you may want to act upon by the end of this year before these breaks expire. Start-up costs If yo-re thinking of starting a business but have-t made a move yet, now is a good time to act. The tax law lets you deduct in your...
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