We are blessed to have powerful productivity devices that we literally can carry around in our pockets. They're called Phones and iPods. If you download apps from the iTunes Apps Store to your iPhone or iPod Touch, you can turn your mobile phone or iPod into an amazingly productive tool - a mini-computer, in essence -- that slips into a briefcase, purse or pocket. You can search for and download tens of thousands of apps, using the 'App Store' icon on your iPhone/Touch, or from within the iTunes application on your computer. Some apps...
Many entrepreneurs approach us for assistance in seeking funding. They show us their business plan, describe the growth they anticipate by updating their commercial kitchen, purchasing a store front or plead their case on how they need funding to make payroll. Whether that funding is for equipment purchases, real estate or working capital does play a factor in securing financing, however, what matters most is a four letter acronym…“FICO”. What is “FICO”? Your FICO* (created by the Fair Isaac Corporation) is a...
Where can you make connections, cement relationships, find potential customers and keep up to date on your industry-all in one place? At a trade show, of course. Even in today's online world, meeting people face-to-face is still important to building a business. A trade show lets you come in contact with hundreds or even thousands of prospective customers, vendors and partners. But effectively marketing your business at a trade show requires some smart strategizing. Here's what to do. Pick the right trade show. The costs of exhibiting at a...
When going into business for yourself or with someone else the decision on when and if to quit your “day” job will inevitably come into question. Should you or shouldn’t you, and if so when? Recently I was unfortunately witness to a friend who gave up her teaching career to join forces with a new technology start-up, only to have the owners walk in one day shortly after and declare the business defunct. No severance, no warning, just a “Hey, can you come in my office for a minute? Ah, how can I say this? It’s over...
It’s difficult to promote your business when the economy is tight, but every business owner understands the importance of attracting new customers. Because funds are tight many small businesses are coming up with simple, inexpensive, creative ways to build their brand. Take Eric Stamos, co-founder of Zakle.com. Eric rides a bright yellow recumbent bicycle in areas where there are a lot of people. When people stop to comment on his cool looking ride, he hands them a t-shirt with the Zakle.com logo. Stamos knows it is working...
I read a thing* not too long ago, written by Darren Rowse of ProBlogger*, suggesting that bloggers should write an elevator speech for their blogs. Darren went on to deal with the objections he anticipated would come from the blogger crowd: That's for entrepreneurs hoping to corner and glomp VCs; what do we need with an elevator pitch? A fair enough question, I suppose, but I 'got' this one as soon as I read it. By setting out to write an elevator pitch for your blog, you force yourself to decide once and for all just what the heck you're...
Periodically, my colleagues and I find articles about how to succeed in business. It may be an e-mail or an article in a magazine. Yes, we still read magazines, sometimes in print. First off, should one even BE in business? *Are You Cut Out to be an Entrepreneur? Take This Test was developed by Babson College professor Daniel Isenberg. Darrin found *inspiration in the New Yorker magazine. Alexis touts *2010 business trends. How ARE those prognosticators faring? Amelia notes *the importance of good branding. Speaking of branding, Josee...
In toda;s tough economy, there is an unfortunate domino effect in accounts receivabl-your customer is late in receiving payment so it becomes a late payer of your invoice; unless you receive payment you could be short of cash needed to pay your bills. If your business routinely bills for goods and services and yo-re sitting with accounts receivable that have begun to age, be aware of the practical and legal steps you can take to collect what yo're owed. Take action quickly The longer you wait to begin collection actions, the less...
Although the economy is slowly turning aroun;at least according to official report-consumer- budgets continue to be tight. But although consumers are still holding onto their purse strings, one area where they are willing to spend is on socially responsible products and services. In a recent study by Burst Media, for example, more than 50 percent of consumers surveyed said they are willing to pay more for'gree' products and services, despite tough economic times. Green is still a relatively new focus, so here are some additional resources for...
The recession has ended and the economy is rebounding. You are thankful that, although a little bruised and battered, you and your business survived. For several months after, you limped along and licked your wounds, but now things are looking up. Yo;re at a steady trot now and your books are once again in the black. Your belief now is that slow and steady will win the race and if you stay consistent and maintain status quo, yo-ll do fine. But will you? Consumers are spending again, but not at the same pre-recession levels. Consumers learned...
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