While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers find new ways to provide content to their audience. In general, content marketing includes: Blogs Videos Infographics Whitepapers/Ebooks How to Get More Readers (and Thereby Customers) The point of content marketing is to attract...
Business credit reports play an integral role in credit risk assessment and company research. Access to detailed information about a business such as background info, financial data, payment trends, company size, payment history and public filings provide the necessary details lenders, suppliers, investors and potential business partners need. Your company credit reports and scores are constantly changing based on a variety of factors, including payment history, number of trade lines and outstanding balances. It’s essential to keep a...
You’ve heard time and again that social media marketing is the key to your business’s success. But, do you know where the corresponding lock is? Or how to use it? Social media can seem like a behemoth of a marketing strategy sucking up all your time with results that trickle in at first. Well, fear not; we’re here to set you on a clear, strategic path of the right ways to make social media work for your particular enterprise. Start with the Big Picture Is anyone on Google+? Will all these social media efforts even make a dent...
We all know marketing is key to small business survival and success. And these days we’re so inundated with marketing platforms and tools that it can be overwhelming to know what to do to be an effective marketer. What you need is a marketing action plan so you can lay out a path to follow. First though, warns Hal Shelton, a business executive, SCORE board member and author of The Secrets of Writing a Successful Business Plan, you need to define your company’s buying cycle. As an example Shelton offers this cycle: 1. ...
I’ve been working on a new startup with some long-time friends and just discovered – again, for the umpteenth time – how the interaction between words, concepts, and numbers often demands the concrete logic of core business plan numbers. Specifically, a sales forecast and an expense budget can do wonders for early start-up discussions. Putting specific numbers to things forces definitions and decisions. For the record, our new plan isn’t a restaurant; it’s a high-tech web-based offering. But it’s still...
Nearly a quarter (24%) of small businesses today offer 401(k) plans to enable their employees to save for retirement, and the number is growing, according to a *ShareBuilder national survey. You don’t need a staff in order to have a 401(k) plan for yourself; self-employed individuals working alone can have what’s called a solo 401(k). The plans may have certain features prized by owners and participants. The law does not require all plans to have them; it’s up to the business to decide whether they should be included. Here...
Wherever we go, our baggage comes with us. It’s there, you know. We just don’t always realize it. Take franchising for instance. All of us look at franchising in a very personal way. That way is based on our past experiences with franchising. Either as a customer of a franchise business, or as a…allow me to explain. How We Look At Franchising Another word for baggage is experience. Our experiences dictate our views on things. For example, if you ate a lot of fast food growing up, you bring that experience with you when you...
You already know that email can be highly effective in reaching potential customers and getting repeat business. In fact, despite the constant barrage of trendy new social sites, mobile marketing, and other channels opening up, email remains the top preferred channel for sending and receiving marketing messages, according to ExactTarget. While email has proven itself effective, the real challenge lies in growing your contact list. People have become reluctant to part with their email addresses, out of fear of being barraged by unwanted daily...
So. You think you’re ready to start a business. You chose your business name. You got your business logo designed. Your business cards are at the printer. But you’re not done. You also must ensure that your business has all of the essential ingredients it needs so it has a fighting chance to succeed. Doing so will enable you to establish the proper business foundation so you can legitimize the operation and credibility of your business. The ingredients listed below are essential for a small business startup and also play a key role...
What small business challenges are you facing this year? Help transform these challenges into successful opportunities by making and uploading your small business video story by midnight, Eastern Standard Time, on February 25, 2014. You could win great prizes and free publicity to improve your small business productivity. Enter the Small Business Productivity Makeover Contest Today You could win the grand prize, valued at $3,500, by sharing your story through “BizClips: The Small Business Productivity Makeover Video Contest” at www...
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