How Your Small Business Can Spread the Love to Your Community
by kmurray, Community Moderator
- Created: February 10, 2014, 11:10 am
Valentine’s Day is upon us, and we know that businesses large and small incorporate this holiday of love into sales and marketing efforts with the hope that customers will spread a little more love their way. But another great way to acknowledge this amorous day is to spread a little love yourself – back to the community that supports your business. Read on for insight about making the most of your volunteer efforts.
Giving back through volunteering is a great way to show the value you place on your community – and your business can benefit as well. Alyssa Gregory, an entrepreneur and small business expert, points out a few potential returns when you lend a hand to others:
- Networking: Getting out into your community gives you the chance to develop new relationships and strengthen existing ones.
- Marketing: Representing your business is a surefire way to send a message about what you’re all about. You have the opportunity to make a positive, memorable impression that will stay with people.
- Skill development: If you’re volunteering services that are a regular part of your offerings, you may have a unique opportunity to strengthen them in a different context. If you’re giving your time for a different activity, it’s a chance to learn something new and potentially translate those lessons into your business practices.
So, how can you make the most of your efforts to spread the love this Valentine’s Day – and beyond?
- Find a cause that speaks to your passion! We all want to spend time doing what we love. And as a small business owner, you may not think you have much time to spare – that’s why you should find something that complements your existing business efforts or draws on a passion for you and your team. VolunteerMatch can help you find opportunities specific to your interests – from animals to board development – and your availability.
- Pump up your team! Are you hoping to get others to join you? Get them excited and make it easy for them to participate. If you can afford it, order matching t-shirts or gather everyone for a meal afterward to discuss. It’ll serve as a great team-building activity and provide an opportunity for conversation about future efforts.
- Get the word out! Press releases, Facebook updates, tweets and more. Let people know that you’re getting out there to help your community. If the organization you’re volunteering with also has a social media presence, don’t forget to tag them or use their handle – they’ll appreciate the additional publicity as well.
Lending a hand to the less fortunate or providing your product or service to an organization in need are great ways to show you care about the community that makes it possible for you to do business. And the support you’re able to show for your community is sure to be appreciated.
So this Valentine’s Day, skip the box of chocolates and share the sweetness of the holiday with the deserving people and causes in your neighborhood.
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General small business tips and tricks.