Identify the Best Marketing Strategies for Your Business
by bridgetwpollack, Contributor
- Created: July 15, 2013, 2:58 pm
According to the 2013 AT&T Small Business Technology Poll, which surveyed 1,000 small businesses nationwide, 66 percent of respondents plan to invest as much or more in digital marketing – websites, social media and online advertisements – as they did last year. And more than 80 percent of those surveyed will also continue investing in traditional word-of-mouth marketing to increase awareness and visibility the old-fashioned way.
Marketing represents such a broad array of possible avenues for a small businesses owner, all pursuing the same end goal: making your potential customer aware of your business. From purchasing an advertisement in a magazine to tweeting about your daily special (and everything in between), which of these should you devote your time, money and attention to?
When you first start out in your business, it can be tempting to want to try everything and over time stick with what works best. But whether you’re going it alone or have a small staff, efficiency is key. There is no time (or money) to waste! The SCORE Marketing team recognized this need and sought to develop a tool that could help small business owners quickly narrow down their marketing focus and get directly on the path to success.
And so was born the SCORE Marketing Assessment Tool, presented by The UPS Store®. It’s a free, quick, and easy survey of 13 multiple choice questions that will pinpoint your business’s exact current marketing needs and send you directly to resources in the comprehensive SCORE Marketing Cookbook that will address those needs. If you’re just starting out you might receive a recommendation for a guide on how to determine an appropriate marketing budget for your business. If you’re further along, you may be directed to tips for maximizing the power of email marketing or making the most of networking opportunities. The results will be tailored to your business stage and your current marketing efforts and goals.
Once you have used the assessment to guide you to appropriate resources, you can utilize a free SCORE mentor to walk you through the processes of putting these marketing strategies in place. In fact, SCORE mentors are available at any point in your business’s lifecycle – whether you’re looking to ramp up your marketing efforts or start a new venture from scratch.
If you are looking to successfully start or grow your business, marketing is a key ingredient to making that happen. Take advantage of SCORE’s free and personalized resources like the Marketing Assessment Tool to help you identify and address your business’s most pressing marketing needs. There’s no time to waste!
About the Author
Bridget Weston Pollack is the Vice President of Marketing and Communications at the SCORE Association. In this role, Bridget is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies for the organization to facilitate the growth of SCORE’s mentoring and trainings services. She collaborates with SCORE volunteers to develop channel marketing strategies and media / PSA efforts in order to acquire new clients and volunteers. Bridget develops SCORE’s online marketing strategy in order to increase clients’ consumption of SCORE services (mentoring and training). Finally, she continues to enhance and manage SCORE’s public brand and image through the development of promotional materials. Prior to SCORE, Bridget was at Mid-Atlantic Control Systems in Rockville, Maryland as Marketing Manager. There she created and implemented the company’s business-to-business marketing strategies, including redesigning a web site, developing marketing collateral and forming relationships with vertical market partners. Bridget has worked as a Marketing Coordinator at Temple University Health Systems in Philadelphia, Pennsylvania, where she focused on marketing Temple Heart & Lung Center as a center of excellence in the Philadelphia region. Bridget has her Master’s of Business Administration from Temple University and a Bachelor’s of Science in Economics from the Wharton School at the University of Pennsylvania. Outside of work, she coaches second grade girls soccer for Arlington County. She currently resides in Arlington, Virginia with her husband Rick.
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