Investigating Feel-Good Franchises
by FranchiseKing, Guest Blogger
- Created: May 20, 2014, 8:17 am
We all want to feel good. We all want to have pleasant experiences. And, we’re willing to pay for them. We’re willing to pay to ensure we get our fair share of the good things in life.
If you’re looking to become a franchise owner, have you thought about targeting opportunities that provide feel-good products and services?
Feel-Good Franchise Opportunities
Opportunities that make people feel good run the gamut from franchises in the spa industry to franchises that promote fitness.
Here are some examples of franchises in the spa category:
· Massage Heights
· Massage Envy
· Hand And Stone Massage
· The Woodhouse Day Spa
· Planet Beach Automated Spa
Credit must go to the people at Massage Envy for putting spa franchises on the map. In addition to helping energize a not often-mentioned franchise category, the executives at Massage Envy came up with a membership model. For a set monthly price, clients are entitled to receive one massage and can purchase additional ones at discounted prices.
Read this from the Associated Bodywork & Massage Professionals website:*
After 30 years in the fitness industry, John Leonesio saw the opportunity massage offered and in 2002 designed the Massage Envy concept in Scottsdale, Arizona, to resemble the health club membership model. Now owned by Sentinel Capital, a middle-market private equity firm, Massage Envy’s original concept—to make the health benefits of massage both convenient and affordable—remains and has earned the company several distinctions.
Fitness Franchise Examples
Fitness franchises have been around a long time. Jack LaLanne, considered to be the “Father of Fitness,” opened what is thought to be the nation’s first health club in Oakland, California in 1936.
Today, people want to get in shape and stay in shape, but there’s a big difference between doing so in the 1930’s and now.
That difference is time. We just don’t have as much time to get physically fit as we used too. We have too many constraints…time constraints. We’re all busy, busy. Sometimes, it’s really difficult to go to a fitness club and work out on a regular basis.
A few entrepreneurs – innovators, really – have been able to capitalize on the problem…the issue of not having a lot of time to get in shape and stay in shape.
Chuck Runyon, Dave Mortensen, and Jeff Klinger founded Anytime Fitness* in 2002. They realized that consumers were starved for time and were having problems finding fitness clubs that were open when they needed them to be. Anytime Fitness was born, and they, along with several others in the space, have been able to serve those clients, 24 hours a day, 7 days a week.
Below, you’ll find several fitness franchises to investigate if you’re interested in these types of feel-good franchises.
· Snap Fitness
· Koko FitClub
· Title Boxing Club
· FitZone® For Women
· Fitness Together
· The Zoo Health Club
Feeling Good About Feel-Good Franchises
A lot of the people I work with share their desire to provide products and services that bring positive change to people’s lives.
Franchises that make people feel good provide positive things that today’s busy consumers want.
If you’d like to own a franchise that makes people feel good, you have lots of choices. Narrowing those choices involves serious research. Thoroughly investigate franchises you’re interested in. Talk to existing franchisees. They’re the ones who have already invested their money and their time into the franchises you’re thinking of buying. That way you’ll feel good about what you may end up doing.
Here are a few articles which include dozens of tips designed to help you do great franchise research.
Entrepreneur Magazine: Researching Franchises*
SBA.gov: Researching That Franchise
Franchise.org: How To Investigate A Franchise*
*Non-US Government links
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