SCORE Mentors Convene to Share Experiences, Improve Client Outcomes
by bridgetwpollack, Contributor
- Created: August 21, 2013, 10:00 am
This past week, over 300 of our SCORE volunteers, comprised of chapter chairs, district directors and regional vice presidents from across the country, assembled in Dallas, Texas to kick off the 2013 National Leadership Conference. This fantastic annual three-day conference brings together our incoming and experienced SCORE leaders so that they may share their experiences and best practices for achieving small business success.
Volunteers attended nine different workshops that were presented by long-time, fellow volunteers and covered a wide range of topics such as Client Service Quality, Starting a Workshop Program and Marketing Tools for Your Chapter. The “Client Service Quality” workshop focused on the importance of measuring client interactions and tools/methods available for doing so. Achieving successful client outcomes is the top priority for every single one of our chapters, and measurement are critical to making sure they are on the right path.
SCORE’s “SLATE” methodology was reinforced again and again throughout the conference as successful client interactions were at the core of every discussion. The SLATE approach requires that mentors:
- Stop and Suspend Judgment
- Listen and Learn
- Assess and Analyze
- Test Ideas and Teach with Tools
- Expectation Setting and Encouraging the Dream
During each conference session, mentors from chapters small and large, rural and urban, shared with one another their client experiences and the best ways to address the challenges they see clients regularly face in starting or growing their businesses. A technology-focused session highlighted new tech offerings that all small business owners should be aware of, such as email marketing, important social media platforms and customer relationship management (CRM) tools. By keeping mentors’ knowledge of available tools fresh, small business clients are afforded the most relevant and effective advice.
The final event of the National Leadership Conference was the 2013 SCORE Awards Gala – a celebration of entrepreneurship, organizations and individuals who support small business in America, and enterprises who have achieved great success with the help of SCORE. Hearing these inspirational award winners’ stories of veterans, women, young people and encore entrepreneurs who have made their small business dreams come true was a fantastic and fitting capstone to the week.
You too can take advantage of the experience, knowledge and passion offered by SCORE mentors by requesting a mentor today. Take it from one 2013 SCORE Award winner who advised other small business owners in her acceptance speech, “Run, don’t walk, to SCORE!”
About the Author
Bridget Weston Pollack is the Vice President of Marketing and Communications at the SCORE Association. In this role, Bridget is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies for the organization to facilitate the growth of SCORE’s mentoring and trainings services. She collaborates with SCORE volunteers to develop channel marketing strategies and media / PSA efforts in order to acquire new clients and volunteers. Bridget develops SCORE’s online marketing strategy in order to increase clients’ consumption of SCORE services (mentoring and training). Finally, she continues to enhance and manage SCORE’s public brand and image through the development of promotional materials. Prior to SCORE, Bridget was at Mid-Atlantic Control Systems in Rockville, Maryland as Marketing Manager. There she created and implemented the company’s business-to-business marketing strategies, including redesigning a web site, developing marketing collateral and forming relationships with vertical market partners. Bridget has worked as a Marketing Coordinator at Temple University Health Systems in Philadelphia, Pennsylvania, where she focused on marketing Temple Heart & Lung Center as a center of excellence in the Philadelphia region. Bridget has her Master’s of Business Administration from Temple University and a Bachelor’s of Science in Economics from the Wharton School at the University of Pennsylvania. Outside of work, she coaches second grade girls soccer for Arlington County. She currently resides in Arlington, Virginia with her husband Rick.
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