SlideShare: 4 Ways to Use It
by smallbiztrends, Guest Blogger
- Created: May 17, 2012, 5:00 pm
If you thought of Slideshare.net as just a place to load a few old presentations in the hopes someone may stumble upon them there, you’re missing out on some of the benefits of participating in SlideShare as a social network. Here are four reasons to add SlideShare to your social media outreach, especially if you are a consultant, business service provider such as a marketing firm or accounting firm, or any other small business that engages in content marketing:
1. Repurpose Your Content
If you produce content as part of your marketing outreach, you’re probably spending a fair amount of time and/or money to create worthwhile content. Make it work harder for you! PowerPoint presentations are ideal for uploading at SlideShare. But don’t stop there. Any kind of standalone document such as a whitepaper or case study can be uploaded. You can even repurpose your best blog posts.
What are the advantages of placing content on SlideShare? Content in otherwise cumbersome forms, like PowerPoint presentations, becomes more accessible online. Once on SlideShare, content is easily shareable and embeddable, including in other social networks like LinkedIn and Facebook, and on other blogs. Your content becomes “portable” and that means it can spread farther and wider – spreading your brand farther and wider.
To share content in your Slideshare account on LinkedIn, first log in to LinkedIn. Then find the SlideShare Presentations application in the LinkedIn app directory. Add the Slideshare app to your account.
To use SlideShare on your Facebook page, log on to Facebook. Then search on Facebook for the SlideShare app. Then click the link to “Sync SlideShare.net Account.”
2. Grow Thought Leadership
One of the ways to gain visibility for your business is to build a reputation as a thought leader. Let’s say you recently spoke at a high-profile event or professional conference. If you load the accompanying PowerPoint, or even a transcript of your remarks, onto SlideShare, you get mileage well beyond the event or conference itself. Now you share your thought leadership with the world.
Your presentation or remarks have the potential to get in the search engines, so that anyone looking for information on the topic of your presentation may find you. Assuming the subject of your presentation relates to your business (of course you will make sure of this!), you call attention to your company and build brand awareness for it in the process.
3. Build Your Knowledge – and Your Team’s Knowledge
So far we’ve talked about using SlideShare in a marketing sense. But SlideShare can also be used to improve your own knowledge and as a resource for your staff.
Looking for information on a particular topic – say an employee policy? Check out what’s on SlideShare. Often policy documents and other in-depth documents are shared there. You may find something that you and your staff can learn from.
SlideShare has an active community base, which means that the site is a rich resource of information and knowledge on a wide range of topics. It can help you master new topics quickly and stay on top of new developments. And if you are looking to hire a service provider, you may find one through a presentation or document they’ve generously shared. If you find it valuable, contact them!
4. Create Webinars
Let’s say you’d like to create webinars and you want to archive them for people to go back to and review again.
Did you know you can create webinars using SlideShare? To create a webinar, you upload PowerPoint slides (or a PDF of them) into Slideshare. Then you use the Create SlideCast option. You upload an audio recording in MP3 format of yourself talking through your slides. Then you just have to sync it with your slides. Voila! A webinar.
Slideshare.net has a lot to offer if you learn to use it. The basic account there is free to use – explore it today.
About the Author
My name is Anita Campbell. I run online communities and information websites reaching over 4 million small business owners, stakeholders and entrepreneurs annually, including Small Business Trends, a daily publication about small business issues, and BizSugar.com, a small business social media site.
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