Capability Statements 101 - How to Create A Targeted Message
by ITS_Shawn, Window Shopper
- Created: April 6, 2012, 11:06 am
- Updated: April 18, 2012, 4:13 pm
So, you know you need a capability statement but no one ever really explained how to create them and more importantly how to properly market them. Well, don't fret, you are not alone and we are here to help. Capability Statements 101 is a seminar that will teach you the importance of capability statements as it relates to federal contracting. The seminar will explain exactly what a capability statement is and how to create one with a targeted message. After attending this session you will understand the importance of capability statements and how to best market them. You will also understand why you need to know your customer and the Agency that you are attempting to sell your product or service to. Agenda At the end of this educational session, you will have a clear understanding of why a properly written capability statement is crucial to your success in federal contracting. The following are topics that are covered in the seminar: 1.How to identify and highlight your unique selling proposition 2.How to speak directly to your customer and make them want to do business with you 3.Sell a solution that solves your customer's pain points 4.Stand out from the competition 5.Become the standard by which others are judged To Attend or For More Information. See Information Technology Solutions This post was edited to remove a link. Please review our Community Best Practices for more information about how best to participate in our online discussions. Please note that Community members may include only one (1) link in their signature line. Any additional links to websites, social network profiles, or email addresses will be removed. Thank you.
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