Online marketing and traditional marketing are two different things.
Nowadays, Online marketing is more popular than traditional one as the world
is progressing day by day..So, It's better you focus on it.

I agree that different forms of marketing have different demographic
responses. Diversification in ones marketing efforts is always good, but if
you are looking at a certain demographic for your business, determining what
medium and harnessing a large degree of your efforts aimed at that medium
would ensure your attracting the kind of demographic our looking for.

This is a great topic! With the new Google Penguin Algorithm change it shows
that these search engines have a lot of power and influence over any
businesses online marketing presence. Traditional methods of advertising such
as Direct Mail Marketing, Television, etc. you have more control over your
campaign. You can target towards specific audiences and can allow for a more
descriptive message. I would also say that the traditional methods are more
proactive methods of marketing, whereas online marketing is more reactive.
People have to be searching for a product to find you rather than a mail
piece is pushing your message out to people who may have not been looking for
your product.

Speaking from experience, the online platform has proven to have the highest
ROI and i recommend all businesses, brands to give it a shot. I strongly
believe that those brands that do not take up online marketing will lag
behind, and eventually get weeded out by other brands that dare to step up
into the online platform. You have to also integrate alongside with social
media such as facebook and twitter to get the best results.

Depending on the type of business you run, you can use a mix between local
and online advertising. However Online Advertising is skyrocketing and there
has been between a 29% increase in online ads in the past year only. Check
out the AmeroBiz Blog for a recent post about traditional advertising versus
online advertising spending.

Hi Gregory, Despite all the new marketing and advertising options available, I think it still boils down to the profile of your target customer.  As a lawyer offering professional services, who is your bread-and-butter client?  If it's the type of corporate manager often seen doing business on the greens, "working" a traditional golf outing might be your best bet, followed second by professional online networks like LinkedIn.  If your typical client is an individual who loves polo matches or NASCAR, or  well... you see where I'm going!  For the small companies I'm involved with, it's really a matter of testing something and being willing to move on if it doesn't work.  I know a manufacturer who finds old fashioned snail mail post cards bring in the most leads, whereas another co. finds mass email marketing useful.  One thing seems common among nearly everyone, however -- getting that all-important "face time" with important clients is still the prize.  Having your website well optimized for search engines, along with a good keyword strategy, can make all the difference.  And almost everyone seems to be getting calls, at least in the Chicago area, from the local online directory services.  I do find that all the talk about social media marketing replacing all other methods is really not the case for most businesses.  It might be helpful in peddling straightforward consumer products, but is not the place for marketing B2B products/ services - at least, not yet.  In my experience, company decision makers are not looking at Facebook, Twitter, Google+ or even LinkedIn for anything other than new employees.  But, this is changing everyday - so stay tuned! Hope my share helps... and good luck in your efforts!  

I believe each marketing avenue effectiveness varies depending on the industry and the geographical limitations of each business. Being in direct marketing, direct mail is still an extremely effective form of marketing, along with telemarketing. Another important factor, in choosing your means of marketing, is whether your product or service is marketing towards businesses or the residential consumers. We have contunually seen an increase in our direct marketing business and has continued to prove effective, along with internet marketing and tv. The main advantage with direct marketing is being able to target the exact prospect for your campaign.

For me online marketing is very effective now.Using FB and twitter,will make your marketing strategies looking great.

I mostly agree that most small / new businesses should be concentrating on online v's traditional marketing. However unless your business is purely an online endevour online needs to meet offline - ie you will probably need to meet or speak with your customer before doing a deal. As such traditional networtking events etc are still very important - and one should consider online marketing efforts as a way to increase the sales / prospect pipeline first.