by @Shoplet, Window Shopper
- Created: July 19, 2013, 11:27 am
- Updated: June 6, 2014, 8:48 am
Search Engine Optimization Process of getting traffic from the organic, editorial, or natural (free) listings on search engines. It’s all about improving the visibility of your website in search engines. How it Works: Crawling: is the process by which bots/ spiders discover new and updated pages to be added to the Google Index. Bots crawl the web looking at URLs from past search crawls and from Sitemap data provided by webmasters. As a bot visits each site, they detect links on each site and add them to a list of pages to crawl. Indexing: Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. Results: When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. There are over 200 factors that determine placement, including PageRank. PageRank is the measure of the importance of a page based on the incoming links from other pages There are two types of SEO: ONSITE- Refers to optimization of Met Tags, content, and URL’s. OFSITE- Refers to link building, which is the process of increasing the number and quality of inbound links to a page.
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