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What are some ways to promote a regional product (Texas Gift Baskets) to a national market?
by Texas Gift Baskets, Window Shopper
- Created: September 21, 2012, 4:16 pm
- Updated: September 21, 2012, 4:17 pm
We sell Texas gift baskets as well as other texas-themed souvenirs and
snacks. What are some ways to promote Texas-themed products outside of Texas?
And what target should we market?
SBA Community

BizResearcher | Window Shopper | 9/25/2012 - 12:44 pm
convention and visitors bureaus throughout the state. They are contacted by
companies from all over the U.S. and internationally that are interested in
holding large events, such as conventions and conferences, in Texas. The CVCs
can put your product in the hands of people who would later order from your
web site. Personally, if I found something like a really unique food item in
your basket, I may purchase more via your web site.
SeattleCPA | Window Shopper | 9/25/2012 - 9:56 am
If you can create a site that's really niche-y and so ranks high in the
organic search results for keywords in that niche, you'll probably get enough
traffic to support a small business.
BTW, one thing to keep your eye on if you do this is the Marketplace Fairness
Act (or the other versions of this law). Some people think that one of the
pieces of proposed legislation for a sales tax on Internet sales will arrive
shortly. And that will create new accounting requirements and challenges for
people who sell nationally. Note that the currently proposed "Fairness" act
uses a $500,000 threshold you have to cross in a preceding year in order to
find yourself subject to the sales tax accounting requirements. But once you
get your busines up and going, you might cross this threshold pretty quickly.
Good luck!
mikesperanza | Window Shopper | 9/22/2012 - 8:44 am
at who your customers are, why are they buying your products, where are they
buying them, what do they do with them, do a marketing segmentation of your
customers.
You're best placed to do that as you know your business. There are few
generic answers when it comes to marketing. Some might give you generic
answers like: sell online, find affiliates, do SEO. But unless you have a
clear understanding of what you're trying to achieve, you'll likely throw
money away.
For example, maybe you need to expand your product range in order to reach
more customers. Rather than gifts for travellers to take back home, why not
expand into a range of funny Texas-themed gifts which people can buy for
birthdays, anniversaries, etc. That will make your products more appealing to
people who wouldn't normally buy a "souvenir" type of gift. That might allow
you to sell in other states or abroad via a website.
termspec | Performer | 9/22/2012 - 7:57 am
You could try placing adverts on Advertising exchange sites where you place
your advert and add some code to your site which then makes your advert
appear on OTHER peoples websited in the network
Here is a new One which will also allow you to palce adverts on Mobile Phones
which is HOT at the moment
http://appattract.com [1]
it is free to register and use so well worth the effort
[1] http://appattract.com
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