Is it discounting/couponing, direct mail, cold calling, print, radio, tv, etc.?
Also, has anyone established a customer referral reward program or a customer loyalty program? Is it working? Would you do it again if you had the chance? Is it worth the cost?
Please include what industry your experience or comments refer to.
We utilize a variety of different marketing initiatives, but hosting events
within the community, working on ways to continue to better serve our current
customers, and having a significant online prescence have definitely made us
more successful. The most important thing to consider when creating your
marketing plan is your customer. Who are they? What do they want? How do they
want to purchase it? How can you give them what they want, and do it better
than the competition?
Ron DeFreitas
Gulf Coast Educators Insurance
Naples Florida Insurance Office Phone: 239-591-0963
Port Charlotte Florida Insurance Office Phone: 941-391-5423
www.gulfcoasteducatorsinsurance.com
I would have to ask you what type of business because the effectiveness of an advertising campaign depends on the product/serrvice you have to offer. Some businesses are do well by just advertising on google via adwords. Other businesses do well by just word of mouth and other are great for Telemarketing (cold calling).
Can you let me know what product or service you are thinking about?
Message Edited by menexis on 05-30-2009 12:47 PM
I would have to ask you what type of business because the effectiveness of an advertising campaign depends on the product/serrvice you have to offer. Some businesses are do well by just advertising on google via adwords. Other businesses do well by just word of mouth and other are great for Telemarketing (cold calling). Can you let me know what product or service you are thinking about? Message Edited by menexis on 05-30-2009 12:47 PM
I was hoping to have the conversation open to all.
If responders could please list what industry their experience comes from or their comments refer to- that should help.
If I had to narrow the question I'd choose consumer service providers.
I was hoping to have the conversation open to all. If responders could please list what industry their experience comes from or their comments refer to- that should help. If I had to narrow the question I'd choose consumer service providers.
I was hoping you would narrow it down a bit. But for us, we are involved with the merchant services business. There are only three effective way to marketing the type of business we are involved with: Direct Mail, Cold Call Telemarketing and Internet Adversiting.We generate all of our leads online advertising on Google and Yahoo (spending well over 4K per month to promote the business).Other have had success by buying good leads from trusted source to do cold calling and direct mail. We find that online is much cheaper to generate our leads.Thanks;Merchant Accounts
Message Edited by menexis on 06-08-2009 03:44 AM
Message Edited by menexis on 06-08-2009 03:45 AM
Jjanusz Custom Jewelry Design- which is a small bricks and mortar design studio with a website- uses several techniques to advertise. Besides face to face networking via our local chamber of commerce, and seo optimization, we always ask for customer referrals. We also donate to charity. In the past, we have designed and created a specific item for Rainbow Hospiece to use as their jewelry raffle at their main fundraising event, we have a very popular mother and child pendant which we not only sell, but have donated to many well-known charities to use as a raffle fund raiser, and we also give away a certificate good for $250 off of our custom labor charge to create a new piece of jewelry. People who have bid on, and won, these certificates have actually gotten a real piece of custom gold jewelry for under $600 (our minimum labor charge). We had one happy customer who couldn't believe that the certificate was real- until her new piece of jewlery was delivered- she came back with her girlfriend and encouraged her girlfriend to order larger diamonds since we were so reasonable and our quality is absolutely top notch! Now that is a referral.
If the economy would just improve, I know that there are lots of people who would visit and order from us!
Well, I'm just wondering what makes this particular thread so popular? Some people know what they are talking about while others don't have a clue what marketing is all about.
Jjanusz;
Customer referrals is actually a big thing for your type of business. I find that referrals from customers are of very high quality and they convert well in term of the referral buying or utilizing your service as there is a certain degree of trust that is already established,
If your website business market is in within your state or country, you should look at advetising in the local resources in your country or state like
Local business directories
Classified websites
Top bloggerrs in your niche and from your country
Discussion forums
Gulf Coast Educators Insurance | Window Shopper | 6/14/2013 - 10:27 am
within the community, working on ways to continue to better serve our current
customers, and having a significant online prescence have definitely made us
more successful. The most important thing to consider when creating your
marketing plan is your customer. Who are they? What do they want? How do they
want to purchase it? How can you give them what they want, and do it better
than the competition?
menexis | Performer | 4/1/2009 - 2:24 pm
TR_OK | Contributor | 4/1/2009 - 2:59 pm
menexis | Performer | 4/1/2009 - 3:15 pm
knightVision | Rising Star | 4/1/2009 - 1:35 pm
TR_OK | Contributor | 4/1/2009 - 2:17 pm
Jjanusz4Jewelry | Performer | 4/4/2009 - 1:09 pm
menexis | Performer | 5/30/2009 - 3:49 pm
menexis | Performer | 4/4/2009 - 2:02 pm
anilimb | Creator | 6/2/2009 - 10:12 pm
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