Facebook recently changed its privacy policy and allowed developers to cache all personal data about Facebook users since January. This opens a lot of risk for individuals who use Social Networking but as a company looking to use marketing, it's valuable information. There will be a tremendous amount of data that will allow marketers to craft ads specifically designed to emotionally manipulate buyers and to monitor buyers reactions.
If your company spends a lot of money on marketing, I would recommend doing some searches on the internet and get yourself up to speed about the availability. Make sure that your money is well spent with firms who are keeping up with technology.
I have shared some examples of how companies are using social networking information but it is only a small sample.
For additional background, please also see these Business.gov Community articles about social media:
Getting Started with Social MediaMarketing
Small Business Marketing: Making Social Media Pay Off for your Brand and Your Bottom Line
NicoleD | Former Moderator | 5/12/2010 - 3:31 pm
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